Other-Centered® Selling for Contact Centers (OCS CC)
Help contact center reps upsell and improve customer loyalty
Two Key Challenges Exist
Call center reps don’t want to sell and customers don’t know what they need. It’s a lose/lose situation.
Incentives and traditional tactics will only produce mediocre results – at best.
One Mindset
Having worked with countless contact centers, we have found that removing these barriers starts with reframing the role. Selling isn’t about persuasion, it’s about serving.
We call it Other-Center® Selling.
Sales Is A Service Role
Sales training for contact center reps who struggle with:
Upselling new products or services
Uncovering unstated customer needs
Answering tough questions
Confidently closing
What is OCS for Contact Centers?
OCS for Contact Centers is a sales workshop that has been custom built over many years, with countless customers, to help contact center reps address customer needs, confidently upsell products, and move deeper and wider into accounts.
The OCS for Account Management Curriculum
We make it easy to serve.
Sales Is A Service
Most reps are hesitant to sell because they feel like they are manipulating the customer.
We reframe the role, where selling revolves around helping the customer address their needs – stated or unstated.
Transform Into A Trusted Advisor
Over the years we have uncovered a single truth – buyers buy from Trusted Advisors, not salespeople.
We make it easy to serve, by introducing an Other-Centered® approach.
Lead The Way
Reps learn an intuitive process that allows them to comfortably lead the call and the skills to uncover and meet unstated needs.
How is OCS for Contact Centers Different?
Contact center reps face unique challenges, we help them solve them.
Address Resistance
Address Resistance: Most sales training isn’t geared for contact centers. The hesitancy to sell is an elephant in the room that has to be addressed. We remove this barrier by reframing the role as one focused on service, as opposed to pushing a product.
Shift Mindset
Shift Mindset: The process begins and ends with an Other-Centered mindset, where sales revolves around uncovering customer needs, whether stated or unstated.
Create Value
Create Value: When reps choose to serve, they can clearly see the difference between pushing a product, and proactively leading a customer to solutions that address specific needs or challenges.
Transform
Transform: Transformation is the goal, as reps become trusted advisors they transition from…
- Reactively responding to customer requests to leading the conversation
- Making scripted offers to providing unique recommendations
- Being uncomfortable with closing to offering the best option for advancing the call
- Meeting the customer’s service expectations to exceeding expectations
Improve Loyalty
Improve Loyalty: When the service is the focus, everyone wins. Reps are happy, customers have their needs met, and relationships with customer loyalty improves.
Address Resistance
Address Resistance: Most sales training isn’t geared for contact centers. The hesitancy to sell is an elephant in the room that has to be addressed. We remove this barrier by reframing the role as one focused on service, as opposed to pushing a product.
Shift Mindset
Shift Mindset: The process begins and ends with an Other-Centered mindset, where sales revolves around uncovering customer needs, whether stated or unstated.
Create Value
Create Value: When reps choose to serve, they can clearly see the difference between pushing a product, and proactively leading a customer to solutions that address specific needs or challenges.
Transform
Transform: Transformation is the goal, as reps become trusted advisors they transition from…
- Reactively responding to customer requests to leading the conversation
- Making scripted offers to providing unique recommendations
- Being uncomfortable with closing to offering the best option for advancing the call
- Meeting the customer’s service expectations to exceeding expectations
Shift Mindset
Shift Mindset: The process begins and ends with an Other-Centered mindset, where sales revolves around uncovering customer needs, whether stated or unstated.
Which roles can benefit from OCS for Contact Centers’?
ASLAN provides leadership sales training for:
Call Center Representatives
Inbound Sales Reps
Help Desk
Tech Support
"Selling the right way is the highest form of service.”
How we share OCS for Contact Centers
Onsite
In person, hands-on, immersive – these are just a few words to describe our classroom training option. With an ASLAN trainer onsite, reps have more opportunities for immediate feedback and faster growth.
Virtual
Remote reps? We know that getting everyone in the same room might not be an option. With our virtual classroom option, we can train your team from anywhere across the globe.
Train the Trainer
Looking for content for your learning leadership team? We can teach the OCS for Contact Centers program to your team so you can deliver it as many times as needed in the future.
What are the Benefits of our Customer Service Training Program?
Reps are more comfortable leading and closing
Customers have their needs met
Handle time decreases, improving customer service
Up-selling is simplified, increasing revenue per call
The results of the training with ASLAN far exceeded our expectations. The Direct Banking Center increased its deposits by 270% and increased loans by 200%.
The Retail Banking division saw deposits increase by 168%, service per household increase by 20% and the success rate of customer calling campaigns went from .5% to 9%.
S&T Bank
Senior Vice President
Within a year of implementing ASLAN’s complete account development process, we grew revenue 5% while customer demand was declining. And we saw incremental revenue growth of 46% within existing accounts.
Getty Images
Director of Learning
When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.
Fortune 500 Telecommunications Company
Director of Learning
We realized a 30% increase in incremental revenue within six months of hiring ASLAN for one reason – we embraced their process to turn our managers into coaches.
Schneider Electric
Director
Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.
Fortune 1000 Life Insurance Company
Director
We at InsurMark just completed what I believe to be one of many training programs with your company….I congratulate you on your success and want to comment on how impressed we are for who you are and what you stand for…The values that your company demonstrates are admired! To all of you, you have a home run in regards to your curriculum, your staff, and your philosophical standing in the business world! Thank you for ‘walking the walk’!
InsurMark
President
To determine the impact training would have on our business, we hired ASLAN to train our inbound reps in two of our four call centers. Bottom line, we recouped our six-figure investment in 30 days. Reps that were trained outperformed untrained reps by almost 8X.
Fortune 1000 Industrial Distributor
Director
We wanted to test the impact of ASLAN’s approach, so we trained a select group of veteran reps and managers and compared the results. The reps that were trained and coached outperformed their peers by 56%.
Fortune 100 Insurance Company
Director
After hiring ASLAN, we reduced customer attrition by 50% in the first two years — 5 times our goal. In the third year, we ended the year up 7,600 customers.
Fortune 1000 Energy Company
Vice President of Operations
Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.
Fortune 1000 Life Insurance Company
Director
Our field guys gave this program the highest rating because it took the mystery out of prospecting. They learned where to focus, how to get there, and it wasn’t based on cheesy manipulation tactics. It’s the best program I’ve seen.
Fortune 100 Medical Manufacturer
Vice President
Of all the initiatives we’ve rolled out this year, ASLAN’s Catalyst program has been the star of the show. Your process, your ability to understand our DNA was truly amazing. You guys are freak’n awesome to work with! Every time I talked to one of our leaders they rave about the program. Not only was the program extremely successful but your people blew us away. Everyone we met with from ASLAN, were truly exceptional. We love our partnership with ASLAN.
Fortune 500 Insurance Company
Vice President of National Sales Training
Someone asked me recently why I've sold more than 2 times the nearest seller and get 25% more appointments. The simple answer is most reps don't understand how to create receptivity. I've used this other centered approach to selling since 2015. It completely reframes how you think about selling and that's why it works.
Tyler Bergman
Regional Vice President, Financial Services
Selling is dumb. Don’t sell things. Listen, be genuine, be curious. This philosophy and approach helped me find my voice as an account manager. Instead of providing me with antiquated sales scripts, I learned how to navigate the roadblocks that were keeping me from growing my accounts and it’s helped me consistently exceed both my professional and quota goals.
Blake Schlukbier
Global Account Manager, Red Hat
This strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers. Employing these techniques opened doors with decision makers who consistently denied access in the past. Bottom line, it worked in the toughest market we’ve ever faced.
Robert Zeman
District Sales Manager, Aflac
ASLAN Resources
Before you go, here are some resources to help you investigate our ideas and approach.