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SALES MANAGEMENT TRAINING

Catalyst™

Transform Sales Managers into Leaders Your Team Actually Wants to Follow

Most sales organizations have managers, but very few have true leaders. The difference isn't just semantics. It’s the key to unlocking the full potential of your sales team. ASLAN's Sales Management Training transforms managers focused on metrics into leaders who inspire lasting change from within.

Experience and Skills Don't Always Equate to Leading

The conventional approach to sales leadership is fundamentally flawed. Organizations promote top performers into leadership roles, assuming sales success will translate to leadership effectiveness. But here's the truth:

Great sellers don't automatically become great leaders.

The skills that make someone excel at selling are completely different from what makes them effective at leading. The result? Leaders who lack the tools to motivate their team, drive meaningful change, and build a culture of continuous improvement.

26%
of high performing reps receive sales training weekly
53%
of sales leaders train team members using coaching tools

Why Traditional Sales Management Training Fails

Attention Deficit

Only 26% of high-performing reps receive sales training weekly

Tool Gap

Just 53% of sales leaders consistently use coaching tools with team members

Motivation Mismatch

Leaders struggle to understand what drives individual reps

Activity Obsession

Managers focus on measuring activities instead of developing capabilities

Time Drain

Sales leaders waste an average of 1.5 months per year on ineffective coaching

The result: declining team morale, decreased productivity, and increased turnover, all while sales targets become increasingly difficult to hit.

Gain Buy-In

Inspiring change and driving results as a sales leader doesn’t happen overnight. We have a well-defined process, but change starts within each leader themselves.

Shift Mindset

Choosing to take an Other-Centered approach requires a shift in mindset, where unlocking your team’s potential begins with addressing their needs.

Inspire Change

We begin by reframing the leadership role as one that is there to inspire change by learning to guide, and focused on helping each team member achieve their goals. In doing so, receptivity to change is improved and results follow.

Evaluate Performance

Performance can be measured in a number of ways, most of which go beyond traditional metrics. We help leaders understand…

  • Motivating factors for each rep
  • The role the five drivers of desire play in coaching
  • How to remove barriers to change
  • The 6-step coaching model
  • How to diagnose and address performance gaps

Generate Growth

During each of the three modules we combine immersive training, consistent guidance, intuitive tools, and practical demonstrations to drive growth. Our methodology is dramatically different, and isn’t for everyone, but the results are clear.

The Catalyst™ Methodology:
A Fresh Approach to Sales Management

ASLAN's sales management training is built on a simple but powerful truth: people will follow you if you are for them.

Our Catalyst™ program distills effectiveness down to the three drivers of performance that truly matter:

Catalyst™

Gain Buy-In
Shift Mindset
Inspire Change
Evaluate Performance
Generate Growth

Unlike generic leadership programs, Catalyst™ is specifically designed for sales leaders who need to drive results in today's challenging selling environment.

Transformational Results That Speak for Themselves

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44% Average Increase in Rep Performance:

Equip your team with skills that drive measurable results

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1.5 Months Saved Per Year:

Leaders become more strategic, eliminating wasted time and effort

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Enhanced Coaching ROI:

Get more out of every coaching session with practical tools and frameworks

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Cultural Transformation:

Create an environment where Other-Centered® leadership drives sustainable growth

Who Benefits Most From Sales Leadership Training

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New Sales Managers

Recently promoted top performers who need leadership skills

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Frontline Sales Leaders

Team leaders responsible for coaching and developing reps

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Sales Directors

Mid-level leaders who must balance coaching with managing

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Sales Executives

Leaders responsible for driving organizational transformation

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Learning & Development Teams

Professionals seeking to implement sustainable sales leadership programs

The Three Pillars of Sales Management Transformation

This isn’t just another training. Transformation is the goal.

01

Lead - Drive Desire

Learn how to motivate each team member by understanding what truly drives engagement and how to improve receptivity to coaching.

  • Become an Other-Centered® leader by shifting focus to the needs of each team member
  • Identify the five drivers of engagement: Vision, Alignment, Purpose, Mastery, and being Uniquely Valued
  • Remove barriers to change by understanding relationship dynamics, ego, competing beliefs, and payoff
02

Manage - Improve Productivity

Develop a clear path and put support structures in place to ensure every team member knows exactly what they need to do to reach their goals.

  • Facilitate the development of effective plans based on customer type, sales life cycle, and historical data
  • Create systems to track the metrics that truly matter—those revealing progress, not just activity
  • Establish cadences for reporting progress and effectively delivering the truth about performance
03

Coach - Develop Capabilities

Empower team members to develop the abilities they need to excel in their role through effective coaching.

  • Diagnose performance gaps based on measurable capabilities
  • Align on improvement opportunities through our 6-Step Coaching Model
  • Implement development plans using our four-step capability development process

Flexible Training Solutions to Fit Your Organization

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Onsite

Immerse your sales leaders in hands-on, interactive training that puts theory into practice with guidance from an ASLAN trainer to accelerate change.

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Virtual

Connect remote sales leaders through our virtual workshop format, delivering the same transformative content regardless of location.

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Train the Trainer

Equip your learning leadership team with white-labeled training modules and certification processes to drive change from within.

What Our Clients Are Saying

"ASLAN's sales management training completely transformed how our sales leaders approach their roles. They've shifted from simply measuring performance to actually driving it, resulting in a 37% increase in team productivity and dramatically improved morale. The Other-Centered® approach has become our competitive advantage."

Jennifer Richards

VP of Sales, Centene Corporation

Common Questions About Sales Management Training

What is sales management training?

How is ASLAN's sales management training different from other programs?

How long does the Catalyst™ program take to implement?

What ROI can we expect from sales management training?

Sustaining Transformation for Your Sales Leaders

Catalyst Dashboard™

A cloud-based dashboard that allows sales leaders to monitor and manage the drivers that impact results—desire, productivity, and capability. The dashboard contains customized diagnostic tools, enabling managers to assign over 200 developmental activities for each rep.

Catalyst™ Certification

Post-training, the focus shifts to real-world application through our rigorous three-cycle certification process:

  • Calibration: Managers learn to assess skills, create coaching strategies, and model desired behaviors
  • Side-by-Side Coaching: Leaders observe and are observed to gain deeper understanding with instant feedback
  • Accountability: Managers are held accountable to the coaching cadence and process to reinforce training

Ready to Transform Your Sales Leadership?

Get in touch with the ASLAN team to unlock a proven, tailored approach that turns your sales managers into leaders who drive lasting change from within.

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