
SALES MANAGEMENT TRAINING
CATALYST™
Transform Sales Managers into Leaders Your Team Actually Wants to Follow
Most sales organizations have managers, but very few have true leaders. The difference isn't just semantics. It’s the key to unlocking the full potential of your sales team. ASLAN's Sales Management Training transforms managers focused on metrics into leaders who inspire lasting change from within.
Experience and Skills Don't Always Equate to Leading
The conventional approach to sales leadership is fundamentally flawed. Organizations promote top performers into leadership roles, assuming sales success will translate to leadership effectiveness. But here's the truth:
Great sellers don't automatically become great leaders.
The skills that make someone excel at selling are completely different from what makes them effective at leading. The result? Leaders who lack the tools to motivate their team, drive meaningful change, and build a culture of continuous improvement.
Why Traditional Sales Management Training Fails
Attention Deficit
Only 26% of high-performing reps receive sales training weekly
Tool Gap
Just 53% of sales leaders consistently use coaching tools with team members
Motivation Mismatch
Leaders struggle to understand what drives individual reps
Activity Obsession
Managers focus on measuring activities instead of developing capabilities
Time Drain
Sales leaders waste an average of 1.5 months per year on ineffective coaching



The Catalyst™ Methodology:
A Fresh Approach to Sales Management
Our Catalyst™ program distills effectiveness down to the three drivers of performance that truly matter:
Gain Buy-In
Inspiring change and driving results as a sales leader doesn’t happen overnight. We have a well-defined process, but change starts within each leader themselves.
Shift Mindset
Choosing to take an Other-Centered approach requires a shift in mindset, where unlocking your team’s potential begins with addressing their needs.
Inspire Change
We begin by reframing the leadership role as one that is there to inspire change by learning to guide, and focused on helping each team member achieve their goals. In doing so, receptivity to change is improved and results follow.
Evaluate Performance
Performance can be measured in a number of ways, most of which go beyond traditional metrics. We help leaders understand…
- Motivating factors for each rep
- The role the five drivers of desire play in coaching
- How to remove barriers to change
- The 6-step coaching model
- How to diagnose and address performance gaps
Generate Growth
During each of the three modules we combine immersive training, consistent guidance, intuitive tools, and practical demonstrations to drive growth. Our methodology is dramatically different, and isn’t for everyone, but the results are clear.
The Catalyst™ Methodology:
A Fresh Approach to Sales Management
Our Catalyst™ program distills effectiveness down to the three drivers of performance that truly matter:
Catalyst™
Unlike generic leadership programs, Catalyst™ is specifically designed for sales leaders who need to drive results in today's challenging selling environment.
Transformational Results That Speak for Themselves

44% Average Increase in Rep Performance:
Equip your team with skills that drive measurable results

1.5 Months Saved Per Year:
Leaders become more strategic, eliminating wasted time and effort

Enhanced Coaching ROI:
Get more out of every coaching session with practical tools and frameworks

Cultural Transformation:
Create an environment where Other-Centered® leadership drives sustainable growth
Who Benefits Most From Sales Leadership Training

New Sales Managers
Recently promoted top performers who need leadership skills

Frontline Sales Leaders
Team leaders responsible for coaching and developing reps

Sales Directors
Mid-level leaders who must balance coaching with managing

Sales Executives
Leaders responsible for driving organizational transformation

Learning & Development Teams
Professionals seeking to implement sustainable sales leadership programs
The Three Pillars of Sales Management Transformation
This isn’t just another training. Transformation is the goal.
Lead - Drive Desire
Learn how to motivate each team member by understanding what truly drives engagement and how to improve receptivity to coaching.
- Become an Other-Centered® leader by shifting focus to the needs of each team member
- Identify the five drivers of engagement: Vision, Alignment, Purpose, Mastery, and being Uniquely Valued
- Remove barriers to change by understanding relationship dynamics, ego, competing beliefs, and payoff
Manage - Improve Productivity
Develop a clear path and put support structures in place to ensure every team member knows exactly what they need to do to reach their goals.
- Facilitate the development of effective plans based on customer type, sales life cycle, and historical data
- Create systems to track the metrics that truly matter—those revealing progress, not just activity
- Establish cadences for reporting progress and effectively delivering the truth about performance
Coach - Develop Capabilities
Empower team members to develop the abilities they need to excel in their role through effective coaching.
- Diagnose performance gaps based on measurable capabilities
- Align on improvement opportunities through our 6-Step Coaching Model
- Implement development plans using our four-step capability development process




Flexible Training Solutions to Fit Your Organization

Onsite
Immerse your sales leaders in hands-on, interactive training that puts theory into practice with guidance from an ASLAN trainer to accelerate change.

Virtual
Connect remote sales leaders through our virtual workshop format, delivering the same transformative content regardless of location.

Train the Trainer
Equip your learning leadership team with white-labeled training modules and certification processes to drive change from within.
What Our Clients Are Saying
"ASLAN's sales management training completely transformed how our sales leaders approach their roles. They've shifted from simply measuring performance to actually driving it, resulting in a 37% increase in team productivity and dramatically improved morale. The Other-Centered® approach has become our competitive advantage."
Jennifer Richards
VP of Sales, Centene Corporation


Common Questions About Sales Management Training
What is sales management training?
Sales management training is specialized development designed to equip sales managers with the skills, tools, and mindset needed to effectively lead sales teams. Unlike generic leadership programs, effective sales leadership training addresses the unique challenges of motivating, developing, and coaching sales professionals to achieve consistently higher performance levels.
How is ASLAN's sales management training different from other programs?
Most leadership programs focus on generic leadership principles or are built around the trainer's experience. ASLAN's Catalyst™ program is designed specifically for sales leaders and distills effectiveness down to three critical drivers: desire, productivity, and capabilities. Additionally, our Other-Centered® approach transforms managers from task-masters to leaders people actually want to follow.
How long does the Catalyst™ program take to implement?
The core training can be delivered in a concentrated two-day workshop or spaced over time to accommodate your team's schedule. However, real transformation occurs through our post-training certification process, which typically spans 90 days. This ensures leaders integrate new skills into their daily practices.
What ROI can we expect from sales management training?
Our clients report an average 44% increase in rep performance, with leaders saving approximately 1.5 months per year through more effective coaching and management practices. Beyond these metrics, organizations experience stronger sales cultures, reduced turnover, and sustainable growth.
Sustaining Transformation for Your Sales Leaders



Catalyst Dashboard™
A cloud-based dashboard that allows sales leaders to monitor and manage the drivers that impact results—desire, productivity, and capability. The dashboard contains customized diagnostic tools, enabling managers to assign over 200 developmental activities for each rep.
Catalyst™ Certification
Post-training, the focus shifts to real-world application through our rigorous three-cycle certification process:
- Calibration: Managers learn to assess skills, create coaching strategies, and model desired behaviors
- Side-by-Side Coaching: Leaders observe and are observed to gain deeper understanding with instant feedback
- Accountability: Managers are held accountable to the coaching cadence and process to reinforce training