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Catalyst™ Workshop

Transform frontline sales managers into influential leaders who drive lasting change from within.

Sales Managers Face New Obstacles

Sales leaders are stretched thin, struggling to keep their team motivated, coaching, and hitting their numbers. Experience and skills don’t always equate to leading. They lack the time, and often the motivation, to be the catalyst the sales team needs to inspire change.

The result – team morale drops, productivity suffers, and turnover increases.

of high performing reps receive sales training weekly
of sales leaders train team members using coaching tools

A Fresh Approach Is Needed

Coaching tips, incentives, KPI’s, or training fails to drive the change most organizations need.

Sales managers must transform into leaders that reps want to follow, which starts with understanding what motivates each rep, how to improve productivity, and learning a new way to coach.


Leadership Training That Inspires And Accelerates Change

Success is within reach. We provide sales leaders the tools and training needed to:


Get more out of every coaching session


Remove barriers to change and motivate their team


Focus on the metrics that really drive performance


Transform their culture

What is Catalyst?

Catalyst is a workshop and methodology for front line sales leaders. The course distills effectiveness down to the three drivers of performance -
desire, productivity, and capabilities.


What Will Leaders Learn With Catalyst?

This isn’t just another training. Transformation is the goal.



Learn how to motivate each team member and help them reach their full potential.



Develop a clear path and put support structures in place to reach the desired results.



Empower team members to develop the abilities to excel in their role.

Want more detail?

Download an overview of the entire Catalyst workshop.


How is Catalyst Different?

Becoming an Other-Centered leader is the first step in transformation.

Gain Buy-In

Inspiring change and driving results as a sales leader doesn’t happen overnight. We have a well-defined process, but change starts within each leader themselves.

Additional Tools and Support

The learning doesn’t stop once the modules have been completed. Additional tools and support are provided in the form of performance dashboards and certification that advances each leader’s understanding of the Other-Centered mindset and approach.

Catalyst Dashboard™

A cloud-based dashboard that allows sales leaders to monitor and manage the dials that drive results – desire, productivity, and capability.

The dashboard contains customized diagnostic tools, allowing managers to assign 200+ developmental activities for each rep.



Catalyst™ Certification

Post-training, the focus shifts to real-world application. We certify each leader in a rigorous three-cycle process including:


Managers learn to assess skills, create effective coaching strategies, and model desired behaviors.

Side-by-side Coaching

Leaders can observe and be observed to gain a deeper understanding and receive instant feedback from an ASLAN consultant.


Managers will be held accountable to the coaching cadence and defined process, to reinforce training and improve performance.

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"People will follow you if you are for them."

What Sales Training Formats Are Available?



Classroom delivery is a hands-on, in the trenches approach that immerses sales leaders in everything Other-Centered. Theory is put into practice with the guidance of an ASLAN trainer to help solidify content and accelerate change.

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Do you have sales leaders operating remotely? Our virtual workshop makes it easy to train your sales leaders no matter where they are stationed.


Train the Trainer

Looking for content for your learning leadership team? All of our training modules can be white-labeled. Combine with our certification process to ensure that your team has all the tools necessary to drive change.

What are the Benefits of our Sales Training Program?

Leaders are more strategic, eliminating time wasted - average of 1.5 months per year

Improve coaching ROI

Stronger sales culture, resulting in less turnover

Improve rep performance by an average of 44%

The results of the training with ASLAN far exceeded our expectations. The Direct Banking Center increased its deposits by 270% and increased loans by 200%. 

The Retail Banking division saw deposits increase by 168%, service per household increase by 20% and the success rate of customer calling campaigns went from .5% to 9%. 

S&T Bank

Senior Vice President

Within a year of implementing ASLAN’s complete account development process, we grew revenue 5% while customer demand was declining. And we saw incremental revenue growth of 46% within existing accounts.

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Director of Learning

When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.

Fortune 500 Telecommunications Company

Director of Learning

We realized a 30% increase in incremental revenue within six months of hiring ASLAN for one reason – we embraced their process to turn our managers into coaches.

Schneider Electric


Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


We at InsurMark just completed what I believe to be one of many training programs with your company….I congratulate you on your success and want to comment on how impressed we are for who you are and what you stand for…The values that your company demonstrates are admired! To all of you, you have a home run in regards to your curriculum, your staff, and your philosophical standing in the business world! Thank you for ‘walking the walk’!



To determine the impact training would have on our business, we hired ASLAN to train our inbound reps in two of our four call centers. Bottom line, we recouped our six-figure investment in 30 days. Reps that were trained outperformed untrained reps by almost 8X.

Fortune 1000 Industrial Distributor


We wanted to test the impact of ASLAN’s approach, so we trained a select group of veteran reps and managers and compared the results. The reps that were trained and coached outperformed their peers by 56%.

Fortune 100 Insurance Company


After hiring ASLAN, we reduced customer attrition by 50% in the first two years — 5 times our goal. In the third year, we ended the year up 7,600 customers.

Fortune 1000 Energy Company

Vice President of Operations

Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


Our field guys gave this program the highest rating because it took the mystery out of prospecting. They learned where to focus, how to get there, and it wasn’t based on cheesy manipulation tactics. It’s the best program I’ve seen.

Fortune 100 Medical Manufacturer

Vice President

Of all the initiatives we’ve rolled out this year, ASLAN’s Catalyst program has been the star of the show. Your process, your ability to understand our DNA was truly amazing. You guys are freak’n awesome to work with! Every time I talked to one of our leaders they rave about the program. Not only was the program extremely successful but your people blew us away. Everyone we met with from ASLAN, were truly exceptional. We love our partnership with ASLAN.

Fortune 500 Insurance Company

Vice President of National Sales Training

Someone asked me recently why I've sold more than 2 times the nearest seller and get 25% more appointments. The simple answer is most reps don't understand how to create receptivity. I've used this other centered approach to selling since 2015. It completely reframes how you think about selling and that's why it works.

Tyler Bergman

Regional Vice President, Financial Services

Selling is dumb. Don’t sell things. Listen, be genuine, be curious. This philosophy and approach helped me find my voice as an account manager. Instead of providing me with antiquated sales scripts, I learned how to navigate the roadblocks that were keeping me from growing my accounts and it’s helped me consistently exceed both my professional and quota goals.

Blake Schlukbier

Global Account Manager, Red Hat

This strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers. Employing these techniques opened doors with decision makers who consistently denied access in the past. Bottom line, it worked in the toughest market we’ve ever faced.

Robert Zeman

District Sales Manager, Aflac

ASLAN Resources

Before you go, here are some resources to help you investigate our ideas and approach.