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Sales Management Training

Meet Catalyst, a sales training program that equips your leaders to manage, coach, and drive results.

It all Starts with the Catalyst™ Workshop

Sales roles change and customers change. This program is designed to help your leaders really understand how to drive lasting behavior in your sales reps.

Module 1


Clarify, connect, and influence

Objective: Intrinsically motivate each team member to catch the vision and reach their full potential.

Module 2


Plan, measure, and report.

Objective: Develop a clear path and identify needed support systems to reach the desired destination. 

Module 3


Diagnose, align, and develop.

Objective: Empower willing team members to develop their skills and abilities to excel in their role.


Sales managers face pressure on all fronts.

They face challenges with buyers, with their teams, and even within themselves. We reorient their thinking, tackling the three simple dials that drive results.

For every sales leader, the destination never changes. Selling is measured by results. But if the results aren’t achieved, where should a leader focus? This is where we start. 
Unless there’s a desire to change, nothing happens. Sales managers must learn what drives engagement and how to have a deeper connection and influence.
Results don’t happen by accident and great sales managers know how to measure and report on productivity metrics to get the most out of their team.
What is each rep’s ability to perform? Do managers know how to diagnose and bridge the gap? This is the only way optimal performance is achieved.

Want to Dig In? 

Download the Guide to Catalyst Workshop

Additional Tools and Support

Choose any of these add-on products to supplement the results from your Catalyst Workshop.

Catalyst™ Dashboard

Our cloud-based dashboard lets you track performance, empower sales, and simplify coaching.

Catalyst™ Certification

You need to ensure your front-line managers are equipped to drive change. This two-day program does just that.


The most effective coaches are strategic. This micro-workshop focused on developing a unique, time-saving strategy for the four types of team members.


Sustainment Plan


This online resource is designed to reinforce training and provide just-in-time resources to support coaching and sellers in the field. Digital content is offered for each of the 15 selling disciplines and organized in five areas (explain, example, practice, feedback, and tools.)

The results of the training with ASLAN far exceeded our expectations. The Direct Banking Center increased its deposits by 270% and increased loans by 200%. 

The Retail Banking division saw deposits increase by 168%, service per household increase by 20% and the success rate of customer calling campaigns went from .5% to 9%. 

S&T Bank

Senior Vice President

Within a year of implementing ASLAN’s complete account development process, we grew revenue 5% while customer demand was declining. And we saw incremental revenue growth of 46% within existing accounts.

Getty Images

Director of Learning

When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.

Fortune 500 Telecommunications Company

Director of Learning

We realized a 30% increase in incremental revenue within six months of hiring ASLAN for one reason – we embraced their process to turn our managers into coaches.

Schneider Electric


Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


We at InsurMark just completed what I believe to be one of many training programs with your company….I congratulate you on your success and want to comment on how impressed we are for who you are and what you stand for…The values that your company demonstrates are admired! To all of you, you have a home run in regards to your curriculum, your staff, and your philosophical standing in the business world! Thank you for ‘walking the walk’!



To determine the impact training would have on our business, we hired ASLAN to train our inbound reps in two of our four call centers. Bottom line, we recouped our six-figure investment in 30 days. Reps that were trained outperformed untrained reps by almost 8X.

Fortune 1000 Industrial Distributor


We wanted to test the impact of ASLAN’s approach, so we trained a select group of veteran reps and managers and compared the results. The reps that were trained and coached outperformed their peers by 56%.

Fortune 100 Insurance Company


After hiring ASLAN, we reduced customer attrition by 50% in the first two years — 5 times our goal. In the third year, we ended the year up 7,600 customers.

Fortune 1000 Energy Company

Vice President of Operations

Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


Our field guys gave this program the highest rating because it took the mystery out of prospecting. They learned where to focus, how to get there, and it wasn’t based on cheesy manipulation tactics. It’s the best program I’ve seen.

Fortune 100 Medical Manufacturer

Vice President

Of all the initiatives we’ve rolled out this year, ASLAN’s Catalyst program has been the star of the show. Your process, your ability to understand our DNA was truly amazing. You guys are freak’n awesome to work with! Every time I talked to one of our leaders they rave about the program. Not only was the program extremely successful but your people blew us away. Everyone we met with from ASLAN, were truly exceptional. We love our partnership with ASLAN.

Fortune 500 Insurance Company

Vice President of National Sales Training

Someone asked me recently why I've sold more than 2 times the nearest seller and get 25% more appointments. The simple answer is most reps don't understand how to create receptivity. I've used this other centered approach to selling since 2015. It completely reframes how you think about selling and that's why it works.

Tyler Bergman

Regional Vice President, Financial Services

Selling is dumb. Don’t sell things. Listen, be genuine, be curious. This philosophy and approach helped me find my voice as an account manager. Instead of providing me with antiquated sales scripts, I learned how to navigate the roadblocks that were keeping me from growing my accounts and it’s helped me consistently exceed both my professional and quota goals.

Blake Schlukbier

Global Account Manager, Red Hat

This strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers. Employing these techniques opened doors with decision makers who consistently denied access in the past. Bottom line, it worked in the toughest market we’ve ever faced.

Robert Zeman

District Sales Manager, Aflac


Straight talk: real solutions


Unreceptive by Tom Stanfill

Traditional sales playbooks sabotage your potential to establish your sales team as a consistent, robust revenue engine. The key to effective selling isn’t persuasion, it’s increasing buyer receptivity. 

Unreceptive by ASLAN co-founder Tom Stanfill is a disruptive selling framework that will convert your resistant, cold buyers into engaged, motivated customers.