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Sales Management Training

Meet Catalyst, a sales training program that equips your leaders to manage, coach, and drive results

It all Starts with the Catalyst™ Workshop

Sales roles change and customers change. This program is designed to help your leaders really understand how to drive lasting behavior in your sales reps.

Module 1

Lead

Clarify, connect, and influence

Objective: Intrinsically motivate each team member to catch the vision and reach their full potential.

Module 2

Manage

Plan, measure and report.

Objective: Develop a clear path and identify needed support systems to reach the desired destination. 

Module 3

Coach

Diagnose, align, and develop

Objective: Empower willing team members to develop their skills and abilities to excel in their role.

Sales managers face pressure on all fronts.

They face challenges with buyers, with their teams, and even within themselves. We reorient their thinking, tackling the three simple dials that drive results.

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For every sales leader, the destination never changes. Selling is measured by results. But if the results aren’t achieved, where should a leader focus? This is where we start.
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Unless there’s a desire to change, nothing happens. Sales managers must learn what drives engagement and how to have a deeper connection and influence.
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Results don’t happen by accident and great sales managers know how to measure and report on productivity metrics to get the most out of their team.
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What is each rep’s ability to perform? Do managers know how to diagnose and bridge the gap? This is the only way optimal performance is achieved.

Want to Dig In?

Download the Guide to Catalyst Workshop

Additional Tools and Support

Choose any of these add-on products to supplement the results from your Catalyst Workshop.

Catalyst™ Dashboard

Our cloud-based dashboard lets you track performance, empower sales, and simplify coaching.

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Catalyst™ Certification

You need to ensure your front-line managers are equipped to drive change. This two-day program does just that.

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Quad-Coaching™

The most effective coaches are strategic. This micro-workshop focused on developing a unique, time-saving strategy for the four types of team members.

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SUSTAINMENT PLAN

RENUE

This online resource is designed to reinforce training and provide just-in-time resources to support coaching and sellers in the field. Digital content is offered for each of the 15 selling disciplines and organized in five areas (explain, example, practice, feedback, and tools.)

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Sales Excellence Redefined.

Our methodology goes beyond traditional sales tactics by helping representatives connect with customers and understand their unique challenges. This authentic, customer-focused approach has consistently earned us recognition from Selling Power Magazine as one of their Top Sales Training Companies.

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The results speak for themselves.

4.9 out of 5 star Reviews
on Gartner Peer Insights

Aslan facilitated our two-day training and was extremely engaged with each attendee, well spoken, and able to personally connect with our team to better understand the services Aslan offers and how we implement it into our field of business.

Sales and Business Development

Construction Industry

Our team recently completed ASLAN's OCS training, and the impact has been nothing short of transformational. The focus on understanding the customer's perspective and needs has reshaped how our sales reps approach client interactions.

Product Management

Healthcare and Biotech Industry

Aslan has dramatically enhanced my sales career by equipping me with a customer-first mindset. It has provided practical strategies to help me foster genuine connections with prospects and clients. The servant minded leadership has helped me build trust with my clients, resulting in strong relationships and a huge boost in my sales performance. 

Regional Account Executive

Insurance Industry

Communication has provided a different perspective to the sales process. Organizationally, we are general managers over various processes of which sales is one aspect of my role. Having the coaching process helps me refine how we pursue or market.

General Management

Services Industry

Sales Training Trusted by Top Organizations

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Straight talk: real solutions

How to Ask Sales Discovery Questions That Actually Deliver
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How to Ask Sales Discovery Questions That Actually Deliver

How to Choose the Best Sales Coaching Framework for Real Results
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How to Choose the Best Sales Coaching Framework for Real Results

In this episode of Sales with ASLAN, Tom and Tab revisit one of the most critical and often overlooked part of sales, overcoming barriers. From treating objections like debates (mistake!) to skipping proper discovery (another mistake!), they break down where most sellers go wrong and introduce a simple, powerful framework: Isolate. Validate. Communicate.
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Ep. 225: Overcoming Barriers in Sales

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Unreceptive by Tom Stanfill

Traditional sales playbooks sabotage your potential to establish your sales team as a consistent, robust revenue engine. The key to effective selling isn’t persuasion, it’s increasing buyer receptivity.

Unreceptive by ASLAN co-founder Tom Stanfill is a disruptive selling framework that will convert your resistant, cold buyers into engaged, motivated customers.

Schedule a Consultation

ASLAN offers workshops, training sessions, and tailored solutions for sales reps, sales leaders, learning professionals, call centers, and more.

Fill out the form below, and a member of our team will reach out within 24 hours (Monday–Friday).

Let us know how we can support you—we’re here to help!

Have questions? Watch our CEO, Tom Stanfill, answer frequently asked questions below.

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Let's Talk