Because of the seemingly impossible task of breaking through the barriers, reps believe their only choice is to work with the people they know.
Here’s a little secret – prospecting isn’t dead.
But because reps think it is, they blame the company for the lack of leads and stay in the “friend zone.”
40%
of sales reps believe that prospecting is the most challenging part of the sales process
57%
of decision makers still prefer to be contacted via phone
There’s No Magic Bullet
Sellers are right. The old ways of prospecting don’t work. Buyer behavior has changed.
The solution: shift from selling to learning how to eliminate customer resistance and develop a new skill set. If they do:
Prospecting gets easy
Connect rates skyrocket
Reps gain momentum
Sales Training That Streamlines Prospecting
For B2B sellers who need to:
1
Move deeper and wider into accounts
2
Shift from reacting to leads to generating demand and filling the pipeline
3
Move upstream from the evaluator to the decision-maker
What is Access?
Access is a one-day workshop that reframes how sales professionals prospect, making it easier to connect and build relationships.
Access – Program Elements
Prospecting is still alive and well, you just need a radically different approach to succeed.
01
The Neuroscience
The brain processes 5,000+ messages a day and understanding what’s driving buyer resistance is critical to moving past the “friend zone.”
02
Reframing The Approach
Most sellers lead with the solution, without ever acknowledging the customer’s needs or challenges. We help reps flip the script and learn a framework that will increase engagement rates by 366%.
03
Access Strategies
Learn the rhythm and the four access strategies to get more meetings.
Want more detail?
Download an overview of the entire Access workshop.
Change is hard – we make it easier by taking a radically different approach.
Reduce Resistance
Prospecting isn’t dead but it has changed and reps have failed to evolve with it. With a rejection rate of 98%, they are frustrated and must be shown that effective prospecting starts with their approach.
Shift Mindset
We help sellers see the value of an Other-Centered® mindset, where they gain access by understanding the customer’s needs, instead of leading with the solution.
Learn To Navigate
Rather than pursuing any buyer with a pulse, they learn to navigate the map to the decision-maker, making it easier to move past the gatekeeper, access decision-makers, and become a trusted advisor.
Improve Engagement
Conversations with prospects aren’t just happening over the phone, reps need to learn how to craft compelling messaging for email and social media communications.
Tactical Tools
During the workshop, we take a hands-on approach, providing extensive feedback. Afterward, we equip your reps with playbooks, email templates, and more to help drive consistent growth.
Prospecting isn’t dead, it has just changed, and reps have failed to evolve with it. With a rejection rate of 98%, they are frustrated and must be shown that effective prospecting starts with their approach.
Shift Mindset
We help sellers see the value of an Other-Centered® mindset, where they gain access by understanding the customer’s needs, instead of leading with the solution.
Learn To Navigate
Rather than pursuing any buyer with a pulse, they learn to navigate the map to the decision-maker, making it easier to move past the gatekeeper, access decision-makers, and become a trusted advisor.
Improve Engagement
Conversations with prospects aren’t just happening over the phone, reps need to learn how to craft compelling messaging for email and social media communications.
Tactical Tools
During the workshop, we take a hands-on approach, providing extensive feedback. Afterward, we equip your reps with playbooks, email templates, and more to help drive consistent growth.
Which roles do we serve?
ASLAN provides leadership sales training for:
Business Development Reps
Account Managers
Sales Executives
Sales Development Reps
Inside Sales Reps
"Reps have less than 2% success rate because they don’t know how to position a meeting."
What Workshop Formats Are Available?
Onsite
With our classroom option, we get in the trenches with your reps, show them the ropes, then provide constructive feedback.
Virtual
Working with a remote sales team? Our virtual training combines all of the benefits of the classroom setting, with the ability to span the globe.
Train the Trainer
Turn your managers into coaches equipped to drive change with our leadership workshop designed for learning development teams, and front-line leaders.
What are the Benefits of our Prospecting Training?
Secure more meetings - increase by 22X
Generate higher response and click-through rates - 365% increase
Eliminate seller's fears
Land more appointments with decision-makers
Sales Excellence Redefined.
Our methodology goes beyond traditional sales tactics by helping representatives connect with customers and understand their unique challenges. This authentic, customer-focused approach has consistently earned us recognition from Selling Power Magazine as one of their Top Sales Training Companies.
The results speak for themselves.
4.9 out of 5 star Reviews on Gartner Peer Insights
Aslan facilitated our two-day training and was extremely engaged with each attendee, well spoken, and able to personally connect with our team to better understand the services Aslan offers and how we implement it into our field of business.
Sales and Business Development Construction Industry
Aslan has dramatically enhanced my sales career by equipping me with a customer-first mindset. It has provided practical strategies to help me foster genuine connections with prospects and clients. The servant minded leadership has helped me build trust with my clients, resulting in strong relationships and a huge boost in my sales performance.
Our team recently completed ASLAN's OCS training, and the impact has been nothing short of transformational. The focus on understanding the customer's perspective and needs has reshaped how our sales reps approach client interactions.
Product Management Healthcare and Biotech Industry
Communication has provided a different perspective to the sales process. Organizationally, we are general managers over various processes of which sales is one aspect of my role. Having the coaching process helps me refine how we pursue our market.
Sales Training Trusted by Top Organizations
ASLAN Resources
Before you go, here are some resources to help you investigate our ideas and approach.
