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Other-Centered® Selling (OCS)

The sales training program that solves the #1 problem sales reps face – receptivity

The Game Has Changed

The sales landscape looks very different than it did 10 years ago. More reps are struggling because buyers have changed…but sellers haven’t.

Due to the tsunami of information, the vast majority of customers are no longer receptive to working with a “seller” - driving rep turnover and decline in reps hitting their targets.

Info increase in the last decade
Receptivity decrease in the last 3 years

Our Approach is Different

Sales organizations don’t have a sales problem, they have a buyer receptivity problem.

To drive buyer engagement and influence decisions, sellers need to redefine their role, adopt a new mindset, adjust their process, and develop new skills.


Sales Tools That Simplify Today’s Complex Sales Challenges

Each member of your team has unique goals. We are here to help them:


Grow their accounts


Shift from selling a product or service to selling a solution


Win competitive opportunities

What is Other-Centered® Selling (OCS)?

Other-Centered selling is a sales training program. OCS is simply about a shift from “selling” to determining how to serve customers through each stage of the consultative process. When the customer’s needs are understood, embraced, and addressed, barriers are eliminated and buying becomes easier.


What Will Sellers Learn with OCS?

We help your team shift focus to the customer. In turn, accelerating change and driving results.


Build Trust

Earn a seat at the table by becoming a trusted partner


Discover the Truth

Learn to lead the consultative process by focusing on the customer’s white board


Dive Deeper

Elevate discovery from learning about product/service needs to learning about who and what drives a business


Gain Influence

Help the customer see a better way to solve their problem


Simplify Buying

Remove risk and design a process that helps the customer make the best decision

Want the full curriculum?

Download a complete guide to the Other-Centered Selling curriculum.

Learning this radical customer-centric process is not easy, but it is simple and the payoff is clear. Other-Centered Sellers outperform their peers by an average of 44%.


What Makes OCS Different?

Change is hard – we make it easier by taking a radically different approach.

Address Resistance

The hesitancy to sell is an elephant in the room that has to be addressed. We remove this barrier by reframing the role as one focused on service, as opposed to pushing a product.

Which roles do we serve?

ASLAN provides B2B sales training programs for:

Sales Representatives

Account Managers 

Inside Sales

Sales Leaders


Customer Success Managers

Sales Engineers

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“The customer’s willingness to listen is more important than your ability to communicate.” 

What Sales Training Formats Are Available? 



Classroom delivery is an immersive training experience where hands-on learning is the name of the game. Role plays, group discussions, and interactive activities help reps shift their mindset and accelerate change.

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Working with a remote salesforce? Virtual training is delivered with a live ASLAN instructor, where participants get the same classroom experience even if they are operating globally.


On-Demand Learning 

Looking for a self-paced sales training option? We offer extensive on-demand learning modules that package all of our instructors' knowledge into an easy-to-follow format for a variety of sales positions.


Train the Trainer

Already have internal resources in place? Our content can be packaged, and with our three-cycle certification process, your training team will be equipped to coach and drive change. 

What are the Benefits of Our Sales Training Program?


Overall improved customer experience.


44% average increase in rep performance.


We take 68 selling behaviors and simplify them down to 4.


We help reps live better and sell better. 

The results of the training with ASLAN far exceeded our expectations. The Direct Banking Center increased its deposits by 270% and increased loans by 200%. 

The Retail Banking division saw deposits increase by 168%, service per household increase by 20% and the success rate of customer calling campaigns went from .5% to 9%. 

S&T Bank

Senior Vice President

Within a year of implementing ASLAN’s complete account development process, we grew revenue 5% while customer demand was declining. And we saw incremental revenue growth of 46% within existing accounts.

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Director of Learning

When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.

Fortune 500 Telecommunications Company

Director of Learning

We realized a 30% increase in incremental revenue within six months of hiring ASLAN for one reason – we embraced their process to turn our managers into coaches.

Schneider Electric


Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


We at InsurMark just completed what I believe to be one of many training programs with your company….I congratulate you on your success and want to comment on how impressed we are for who you are and what you stand for…The values that your company demonstrates are admired! To all of you, you have a home run in regards to your curriculum, your staff, and your philosophical standing in the business world! Thank you for ‘walking the walk’!



To determine the impact training would have on our business, we hired ASLAN to train our inbound reps in two of our four call centers. Bottom line, we recouped our six-figure investment in 30 days. Reps that were trained outperformed untrained reps by almost 8X.

Fortune 1000 Industrial Distributor


We wanted to test the impact of ASLAN’s approach, so we trained a select group of veteran reps and managers and compared the results. The reps that were trained and coached outperformed their peers by 56%.

Fortune 100 Insurance Company


After hiring ASLAN, we reduced customer attrition by 50% in the first two years — 5 times our goal. In the third year, we ended the year up 7,600 customers.

Fortune 1000 Energy Company

Vice President of Operations

Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


Our field guys gave this program the highest rating because it took the mystery out of prospecting. They learned where to focus, how to get there, and it wasn’t based on cheesy manipulation tactics. It’s the best program I’ve seen.

Fortune 100 Medical Manufacturer

Vice President

Of all the initiatives we’ve rolled out this year, ASLAN’s Catalyst program has been the star of the show. Your process, your ability to understand our DNA was truly amazing. You guys are freak’n awesome to work with! Every time I talked to one of our leaders they rave about the program. Not only was the program extremely successful but your people blew us away. Everyone we met with from ASLAN, were truly exceptional. We love our partnership with ASLAN.

Fortune 500 Insurance Company

Vice President of National Sales Training

Someone asked me recently why I've sold more than 2 times the nearest seller and get 25% more appointments. The simple answer is most reps don't understand how to create receptivity. I've used this other centered approach to selling since 2015. It completely reframes how you think about selling and that's why it works.

Tyler Bergman

Regional Vice President, Financial Services

Selling is dumb. Don’t sell things. Listen, be genuine, be curious. This philosophy and approach helped me find my voice as an account manager. Instead of providing me with antiquated sales scripts, I learned how to navigate the roadblocks that were keeping me from growing my accounts and it’s helped me consistently exceed both my professional and quota goals.

Blake Schlukbier

Global Account Manager, Red Hat

This strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers. Employing these techniques opened doors with decision makers who consistently denied access in the past. Bottom line, it worked in the toughest market we’ve ever faced.

Robert Zeman

District Sales Manager, Aflac

ASLAN Resources

Before you go, here are some resources to help you investigate our ideas and approach.