<img src="http://r45j15.com/images/track/26878.png?trk_user=26878&amp;trk_tit=jsdisabled&amp;trk_ref=jsdisabled&amp;trk_loc=jsdisabled" height="0px" width="0px" style="display:none;">

Strategic Account Management

Protecting & growing your most important relationships

Farmers Don’t Hunt

Most account managers do just that - manage the business.

They often react to needs and struggle to pursue the right people and total opportunity, and struggle to prioritize their time.

      7 ppl 
On average 7 people are involved in the decison making process
less costly to retain a customer than acquire a new one

Success Starts with the Customer – Not Your Strategy.

To grow, you need more than a new playbook and a strategic mindset. Success begins by equipping your team to better serve your most critical accounts. 


Sales Tools That Simplify Complex Account Management

Each account and opportunity are unique. We are here to help account managers:


Build account blueprints - analyzing and prioritizing business opportunities.


Move upstream and gain access to key stakeholders.


Shift from discovering product needs to uncovering the total account opportunity.


Leverage the internal team and create effective win strategies

What is Strategic Account Management?

Strategic Account Management is a 2-day workshop with one mission – equipping sellers to effectively grow and defend target accounts. They will leave with a new framework for optimizing their time in every strategic account.


What Will Sellers Learn with Strategic Account Management?

The program starts with an Account Blueprint framework, then equips account managers to build the four essential maps.


Account Blueprint

Develop an account playbook that ensures:

  • All steps are defined
  • Resources are allocated
  • Progress is measured
  • Responsibility is defined
  • A realistic strategy is in place to hit KPIs

Opportunity Map

Determine and rank opportunities and develop a strategic approach to managing accounts/territory.


Relational Map

Navigate complex political structure to identify key stakeholders, determine alignment, assess risk, and develop strategy to gain sponsorship.


Insight Map

Uncover organizational needs and lead executive level meetings by adopting a new discovery framework. 


Value Map

Effectively create win strategies & position recommendations that influence organizational change.

Want the full curriculum?

Download a complete guide to the Strategic Account Management curriculum.


What Makes Strategic Account Management Different?

We make the strategy of account management tactical.

Other-Centered® Foundation

Every framework, tool, and strategy are built on the idea that our role, as account managers, is ultimately to serve the customer. With that mindset, sellers are more motivated to grow their accounts and customers are more receptive to investing in the total solution.

Which roles do we serve?

ASLAN provides Strategic Account Management training for: 

Key Account Managers

Account Managers 

Customer Success Managers

  • Ellipse52
  • Ellipse3
  • Ellipse4

“I have accounts that are very large and difficult to manage.  This has shined a light on ways to move forward in these daunting accounts. I now realize I have a shot."

What Sales Training Formats Are Available?



Classroom delivery is an immersive training experience where hands-on learning is the name of the game. Role plays, group discussions, and interactive activities help reps shift their mindset and accelerate change. 

Group -3756


Working with a remote salesforce? Virtual training is delivered with a live ASLAN instructor, where participants get the same classroom experience even if they are operating globally.


Train the Trainer

Already have internal resources in place? Our content can be packaged, and with our three-cycle certification process, your training team will be equipped to coach and drive change.

What are the Benefits of our Strategic Account Program? 


Higher ROI on the time invested in the field


Increase account share.


Reduce account attrition.


Motivate your account managers to move beyond their current relationships and serve the entire organization

The results of the training with ASLAN far exceeded our expectations. The Direct Banking Center increased its deposits by 270% and increased loans by 200%. 

The Retail Banking division saw deposits increase by 168%, service per household increase by 20% and the success rate of customer calling campaigns went from .5% to 9%. 

S&T Bank

Senior Vice President

Within a year of implementing ASLAN’s complete account development process, we grew revenue 5% while customer demand was declining. And we saw incremental revenue growth of 46% within existing accounts.

Getty Images

Director of Learning

When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.

Fortune 500 Telecommunications Company

Director of Learning

We realized a 30% increase in incremental revenue within six months of hiring ASLAN for one reason – we embraced their process to turn our managers into coaches.

Schneider Electric


Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


We at InsurMark just completed what I believe to be one of many training programs with your company….I congratulate you on your success and want to comment on how impressed we are for who you are and what you stand for…The values that your company demonstrates are admired! To all of you, you have a home run in regards to your curriculum, your staff, and your philosophical standing in the business world! Thank you for ‘walking the walk’!



To determine the impact training would have on our business, we hired ASLAN to train our inbound reps in two of our four call centers. Bottom line, we recouped our six-figure investment in 30 days. Reps that were trained outperformed untrained reps by almost 8X.

Fortune 1000 Industrial Distributor


We wanted to test the impact of ASLAN’s approach, so we trained a select group of veteran reps and managers and compared the results. The reps that were trained and coached outperformed their peers by 56%.

Fortune 100 Insurance Company


After hiring ASLAN, we reduced customer attrition by 50% in the first two years — 5 times our goal. In the third year, we ended the year up 7,600 customers.

Fortune 1000 Energy Company

Vice President of Operations

Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


Our field guys gave this program the highest rating because it took the mystery out of prospecting. They learned where to focus, how to get there, and it wasn’t based on cheesy manipulation tactics. It’s the best program I’ve seen.

Fortune 100 Medical Manufacturer

Vice President

Of all the initiatives we’ve rolled out this year, ASLAN’s Catalyst program has been the star of the show. Your process, your ability to understand our DNA was truly amazing. You guys are freak’n awesome to work with! Every time I talked to one of our leaders they rave about the program. Not only was the program extremely successful but your people blew us away. Everyone we met with from ASLAN, were truly exceptional. We love our partnership with ASLAN.

Fortune 500 Insurance Company

Vice President of National Sales Training

Someone asked me recently why I've sold more than 2 times the nearest seller and get 25% more appointments. The simple answer is most reps don't understand how to create receptivity. I've used this other centered approach to selling since 2015. It completely reframes how you think about selling and that's why it works.

Tyler Bergman

Regional Vice President, Financial Services

Selling is dumb. Don’t sell things. Listen, be genuine, be curious. This philosophy and approach helped me find my voice as an account manager. Instead of providing me with antiquated sales scripts, I learned how to navigate the roadblocks that were keeping me from growing my accounts and it’s helped me consistently exceed both my professional and quota goals.

Blake Schlukbier

Global Account Manager, Red Hat

This strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers. Employing these techniques opened doors with decision makers who consistently denied access in the past. Bottom line, it worked in the toughest market we’ve ever faced.

Robert Zeman

District Sales Manager, Aflac

ASLAN Resources

Before you go, here are some resources to help you investigate our ideas and approach.