Stay Informed About Upcoming Public Workshops
Don't Miss Out on Exclusive Training Opportunities
Be the first to know about our game-changing public workshops, like our renowned two-day Other-Centered® Selling (OCS) workshop or our Catalyst™ workshop for front-line leaders. Our workshops, typically reserved for Fortune 500 companies, are now accessible to you!
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- Exclusive Access: Get early notifications about upcoming workshops.
- Special Offers: Receive discounts and priority registration.
- Valuable Insights: Gain tips and strategies from industry leaders.
- Stay Ahead: Keep up with the latest trends in sales training and development.
Things You May Learn:
- Other-Centered Selling: We help you shift focus to the customer. In turn, accelerating change and driving results.
- Catalyst: A workshop and framework designed to transform frontline sales managers into influential leaders who drive lasting change by focusing on desire, productivity, and capabilities.
- Practical Techniques: Learn strategies to secure more meetings, build more trust, gain influence, convert unreceptive buyers, and deeply connect with clients.
Stay in the Know
Coming Soon: Sales Workshops
Other-Centered® Selling (OCS) – Two-Day Workshop
What makes this different from every other sales training?
Most sales training focuses on getting better at persuading. But when customers are emotionally closed (and research shows they are 90% of the time), the more you try to persuade them, the more unreceptive they become.
In our flagship workshop, you'll learn to:
- Shift your focus from your solution to the customer's whiteboard
- Drop the Rope® to eliminate pressure and create receptivity
- Develop the three Trust factors that determine if customers will listen
- Create Word Pictures that help customers emotionally experience your benefits
- Discover Honest Needs by asking questions that demonstrate your expertise
- Convert even the most unreceptive buyers into receptive audiences
As one Fortune 100 participant put it: "I've been through dozens of sales training programs over my 20-year career. This is the first one that actually changed how I approach selling."
Catalyst™ Leadership Workshop
The painful truth: Most sales training initiatives fail because front-line managers aren't equipped to drive change.
Our Catalyst workshop transforms managers from measuring performance to truly developing their team. You'll learn:
- The four strategic coaching categories to determine where to invest your coaching time
- How to measure customer outcomes instead of sales behaviors
- The proven ASLAN framework for diagnosing performance gaps
- Techniques to ignite desire in your team to embrace change
The certification process to sustain change after the workshop
Why Our Workshops Work When Others Don't:
- We focus on receptivity first: If the soil isn't fertile, the seed doesn't matter
- We solve the real problem: Most reps aren't struggling with what to say, but with getting customers to listen
- We make it practical: No theoretical fluff, just actionable techniques you'll use immediately
- We've refined it over 25+ years: Working with companies like HP, Aflac, Johnson & Johnson, Merck, Cisco & FedEx
What You'll Take Away:
Unlike other training that leaves you with a binder collecting dust, you'll walk away with:
- A 90-day development plan focused on one major concept at a time
- Word Pictures library to help customers emotionally experience your benefits
- Questioning frameworks that demonstrate your expertise and uncover honest needs
- Email templates that triple response rates
- Access to our digital reinforcement platform for sustained skill development
Limited Seats Available
Our workshops fill quickly because we intentionally keep them small to maximize interaction and application. This isn't a day of PowerPoint slides. Expect role plays, exercises, and real-time coaching.
Don't Miss Out
Be the first to know when we announce new workshop dates in your area. Join our priority notification list and receive:
- Early bird pricing (save up to 25%)
- Reserved seating before workshops are publicly announced
- Exclusive pre-workshop content to maximize your investment
Monthly sales insights from Tom Stanfill and our team of experts
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FAQs About Our Sales Workshops
How is this different from other sales training programs?
Who typically attends these workshops?
What industries do you work with?
Do you offer virtual options?
What's your refund policy?
Remember, if the soil isn't fertile, the seed doesn't matter. Join us to learn how to create receptivity first, then watch your sales results transform.