Sales Management Courses: A Comparison of 10 Top Programs

Finding the right sales course is more than checking a box. It’s about driving real change where it matters most: on the front lines. For the training to be effective, you need to choose a program that fits the way your team actually works. And with so many options, this is sometimes easier said than done.

The best sales management courses go beyond content. They offer support, reinforcement, and a clear path for leaders to coach with purpose. Below, we’ll compare ten popular options to help you make a clear-eyed decision.

1. ASLAN Sales Management Training: Catalyst™ Workshop

ASLAN’s Catalyst Workshop transforms front-line sales managers into leaders their teams want to follow. Delivered as a two-day workshop, either in-person or virtually, Catalyst equips managers with practical tools to drive lasting behavioral change. It focuses on the three drivers of performance: desire, productivity, and capabilities.

What You’ll Learn:

• Lead: Engage teams and foster receptivity by meeting five critical needs.
• Manage: Build productivity with clear goals, effective planning, and accountability.
• Coach: Develop talent using ASLAN’s proven coaching models and frameworks.

Why Choose Catalyst?

• Post-training certification and ongoing support for real-world application
• Trusted by top organizations
• Shown to deliver measurable results, including increased engagement and up to 44% higher rep performance

Graduates leave Catalyst with tools, support, and a certification process designed for real-world impact-empowering sales leaders to drive change and build high-performing, motivated teams.

Want a taste of our approach? Listen to our podcast, Sales with ASLAN.

2. ASLAN Other-CenteredⓇ Selling Course

ASLAN’s Other-CenteredⓇ Selling (OCS) program reframes sales as service. Trusted by hundreds of organizations, OCS helps sales professionals and managers unlock receptivity, overcome resistance, and deliver exceptional customer experiences.

Available in-person or virtually, the workshop is structured around five focused modules:

• Becoming a Trusted Partner: Build trust and influence by serving the customer first.
• Engage: Initiate meaningful conversations and secure commitment, even with unreceptive prospects.
• Discover: Uncover both stated and unstated customer needs using proven frameworks.
• Build Value: Shift conversations from price to value and address objections with confidence.
• Advance: Move opportunities forward by aligning next steps with the buyer’s journey.

Why Choose OCS?

• Disruptive, integrity-based approach that positions selling as essential to service
• Streamlines complex selling into a practical, repeatable process
• Trusted by leading organizations to drive measurable improvements in meetings, engagement, and sales performance

Participants leave OCS with frameworks, real-world scenarios, and actionable tools-empowering sales teams to move beyond transactional selling and become true partners to their customers.

3. ASLAN: Strategic Account Management

ASLAN’s Strategic Account Management program is a two-day, interactive workshop for account managers and sales leaders focused on growing and defending key customer relationships. Delivered in-person or virtually, this program equips professionals to manage complex accounts, prioritize opportunities, and build long-term partnerships.

What You’ll Learn:

• Analyze: Assess territory, account potential, and opportunities using the Strategic Account Blueprint and Opportunity Assessment Tool.
• Access: Navigate organizational structures and connect with key decision-makers using tools like the Connection Map and Relational Map.
• Understand: Gain insight into customer needs, leadership dynamics, and account status with the Insight Map and Onsite Situational Assessment.
• Influence: Create and position recommendations that drive organizational change and deliver quantifiable value.
• Deliver Value: Use ASLAN’s 3-C approach (Connect, Contrast, Convince) to communicate recommendations and influence decisions.

Why Choose ASLAN SAM?

• Makes account management tactical with a simplified framework of four actionable “maps” for growth
• Customized workshops focus on your team’s real accounts and opportunities
• Trusted by top organizations 

Participants leave with a practical, repeatable process for growing and defending strategic accounts-supported by customized tools, hands-on labs, and strategies that deliver results.

4. Masterclass: Daniel Pink Teaches Sales and Persuasion

Daniel Pink’s Sales and Persuasion Masterclass is an online, self-paced program for anyone looking to master the art and science of selling. 

Hosted on MasterClass, this course distills decades of research into actionable strategies for influencing others with integrity and empathy.

What You’ll Learn:

• The New ABCs of Selling: Move beyond “Always Be Closing” to Attunement, Buoyancy, and Clarity.
• Psychology of Persuasion: Understand what motivates buyers and how to frame your message for maximum impact.
• Practical Techniques: Apply proven methods for pitching ideas, handling objections, and closing deals.
• Ethical Influence: Learn how to persuade without manipulation, focusing on trust and long-term relationships.

Why Choose This Masterclass?

• Taught by Daniel Pink, bestselling author and leading voice in behavioral science and sales
• Engaging, high-quality video lessons with real-world examples and exercises
• Flexible, self-paced format accessible from anywhere

Graduates finish the course with a toolkit of modern persuasion techniques and a deeper understanding of how to influence effectively in any professional or personal context.

5. LinkedIn Learning: Online Sales Management Courses

LinkedIn Learning offers a comprehensive library of online sales management courses for new and experienced leaders. 

These self-paced, on-demand courses let professionals choose the topics and skills most relevant to their goals-from foundational management and coaching to pipeline strategy and advanced sales techniques. Learners can build a personalized path, progressing at their own pace and focusing on what matters most.

Why Choose LinkedIn Learning?

• Extensive catalog with courses from industry experts and top practitioners
• Flexible, self-paced learning accessible from any device
• Certificates of completion to showcase your professional development

LinkedIn Learning helps sales managers continually upskill, adapt to new challenges, and gain practical knowledge that’s immediately applicable.

6. Harvard Department of Continuing Education Strategic Sales Management Course

Harvard’s Strategic Sales Management Course is an intensive, in-person program for sales leaders, managers, and executives ready to elevate their strategy and lead high-performing teams. Over two days on campus, participants learn from renowned faculty, connect with peers, and engage in hands-on exercises.

What You’ll Learn:

• Leadership in Sales: Explore frameworks for motivating and managing diverse sales teams.
• Pipeline and Forecasting: Master advanced strategies for pipeline management and accurate forecasting.
• Sales Strategy: Align sales plans with business objectives and market realities.
• Coaching and Development: Gain practical tools for coaching, feedback, and developing future sales leaders.

Why Choose Harvard DCE?

• Taught by renowned faculty and industry experts
• Interactive learning with global sales leaders and peers
• Prestigious certificate of completion from Harvard Division of Continuing Education

Participants leave with actionable strategies, a valuable network, and a credential that signals leadership excellence in sales management.

7. Udemy Sales Management Courses

Udemy offers a wide library of on-demand sales management courses for professionals at every stage. With thousands of options, learners can choose the topics and instructors that fit their goals-from leadership and coaching to pipeline management and negotiation. Courses are self-paced, accessible on any device, and include lifetime access.

Why Choose Udemy?

• Massive catalog with affordable courses taught by experienced practitioners
• Flexible, self-paced learning with lifetime access to materials
• User ratings and reviews help you find the best fit

Udemy empowers sales managers to customize their development, stay current, and gain practical skills they can use right away.

8. eCornell Sales Growth Certificate Program

eCornell’s Sales Growth Certificate Program is built for sales managers and team leaders who want to accelerate revenue growth and improve performance. Delivered 100% online, the program includes five instructor-led courses that can be completed in about three months.

What You’ll Learn:

• Sales Growth Strategies: Develop and implement strategies for sustainable sales growth.
• Sales Team Leadership: Motivate, manage, and develop high-performing teams.
• Pipeline and Performance Management: Forecast, manage pipelines, and set performance metrics.
• Customer Relationship Management: Build and maintain strong client relationships.
• Data-Driven Decision Making: Use analytics and sales data to inform strategy.

Why Choose eCornell?

• Curriculum developed by Cornell faculty and industry experts
• Flexible, online format for working professionals
• Recognized certificate from an Ivy League institution

Graduates leave with actionable frameworks, practical tools, and a respected credential to advance their sales management careers.

9. Coursera: Strategic Sales Management Specialization 

Coursera’s Strategic Sales Management Specialization is an online, self-paced program for sales professionals, managers, and aspiring leaders. This specialization bundles several courses that guide learners from fundamentals to advanced strategies for managing sales teams and driving growth.

What You’ll Learn:

• Sales Management Fundamentals: Understand the principles of managing sales teams and processes.
• Coaching and Leadership: Develop skills to motivate, coach, and lead high-performing teams.
• Sales Strategy and Planning: Design and implement effective sales strategies.
• Data-Driven Decision Making: Use analytics and CRM tools to forecast and measure performance.

Why Choose Coursera?

• Courses created by top universities and industry leaders
• Flexible, self-paced format with hands-on projects and peer interaction
• Recognized certificate to showcase your skills

Participants finish with a robust toolkit for managing modern sales teams and the confidence to apply best practices in any organization.

10. Alison’s Introduction to Sales Management 

Alison’s Introduction to Sales Management is a free, online course for aspiring sales managers and professionals looking to build foundational leadership skills. The self-paced platform makes it easy to learn the essentials of managing a sales team and driving performance.

What You’ll Learn:

• Core principles of sales management and leadership
• Techniques for motivating and guiding a sales team
• Fundamentals of planning, forecasting, and reporting
• Strategies for effective communication and evaluation

Why Choose Alison?

• 100% free and accessible worldwide
• Self-paced format to fit your schedule
• Certificate of completion available for a small fee

By completing Alison’s course, learners gain a solid grounding in sales leadership-an ideal starting point for those new to the field or looking to formalize their knowledge.

Sales Management Courses that Move the Needle

Every sales team is different, but the goal is the same: real, measurable growth. The best training isn’t just about content-it’s about fit, reinforcement, and impact.

As you weigh your options, focus on what will actually change how your team leads, sells, and serves. Look for programs that offer practical tools, ongoing support, and a track record of results.

When you invest in the right development, you’re not just checking a box. You’re building a stronger, more agile team-ready to win in any market.

Need someone with more skill and more insights to coach you along the way? ASLAN has programs for that. Connect with us anytime to learn more.