<img src="http://r45j15.com/images/track/26878.png?trk_user=26878&amp;trk_tit=jsdisabled&amp;trk_ref=jsdisabled&amp;trk_loc=jsdisabled" height="0px" width="0px" style="display:none;">
is hard.

What about a sales training program that makes it easy?

ASLAN provides sales training programs and management certifications that bridge the revenue gap between you and unreceptive buyers.

You’re looking for a sales training program
because something needs to change.


Buyers are resistant

People don’t want to be sold to, they are in information overload, and there’s a digital firewall preventing access.


Reps aren’t engaged

Reps are complacent, lacking fulfillment, and aren’t working to their full potential.


Leaders aren’t coaching

Leaders don’t have the skills or the time, and are distracted by hitting their numbers rather than meeting reps’ needs.


Results are down

Your people have to do more with less, combat volatility in the market, and are facing relentless revenue threats.

  • Ellipse52
  • Ellipse3
  • Ellipse4

Humans are hardwired to resist change of all kinds.

Change, by its very nature, is disruptive, even when it’s good and necessary.

We are committed stewards of change…



ASLAN's Learner Experience guide

…change that sticks...

We believe in custom as standard and

unique learning experiences that stick.


Sales Training


Sales Management Training


Contact Center Training

…the change you need.

You may feel you have 0 capacity and have tried it all. You don’t need more pressure or another workshop. You need something that works.

Sales Leaders

Sell more. Period.

learn more

Learning Leaders

Be the sales champion.

learn more

Your story doesn’t need to end like this:

58% of B2B buyers would rather explore on their own than talk to a sales rep
- Forrester
89% of B2B Sellers report feeling burnt out
- Gartner
Sales rep turnover is up by 39%
- Linkedin Economic Graph

When you sell with purpose, that’s when real change begins

  • Buyers become engaged, motivated customers.
  • Leaders become influential, effectively driving change from within.
  • Your team views their work in a brand new way, increasing their effectiveness and fulfillment.
  • When you make meaningful change your goal, results — like revenue — will follow.
  • Ellipse52-2
  • Ellipse3-1
  • Ellipse4

The results of the training with ASLAN far exceeded our expectations. The Direct Banking Center increased its deposits by 270% and increased loans by 200%. 

The Retail Banking division saw deposits increase by 168%, service per household increase by 20% and the success rate of customer calling campaigns went from .5% to 9%. 

S&T Bank

Senior Vice President

Within a year of implementing ASLAN’s complete account development process, we grew revenue 5% while customer demand was declining. And we saw incremental revenue growth of 46% within existing accounts.

Getty Images

Director of Learning

When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.

Fortune 500 Telecommunications Company

Director of Learning

We realized a 30% increase in incremental revenue within six months of hiring ASLAN for one reason – we embraced their process to turn our managers into coaches.

Schneider Electric


Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


We at InsurMark just completed what I believe to be one of many training programs with your company….I congratulate you on your success and want to comment on how impressed we are for who you are and what you stand for…The values that your company demonstrates are admired! To all of you, you have a home run in regards to your curriculum, your staff, and your philosophical standing in the business world! Thank you for ‘walking the walk’!



To determine the impact training would have on our business, we hired ASLAN to train our inbound reps in two of our four call centers. Bottom line, we recouped our six-figure investment in 30 days. Reps that were trained outperformed untrained reps by almost 8X.

Fortune 1000 Industrial Distributor


We wanted to test the impact of ASLAN’s approach, so we trained a select group of veteran reps and managers and compared the results. The reps that were trained and coached outperformed their peers by 56%.

Fortune 100 Insurance Company


After hiring ASLAN, we reduced customer attrition by 50% in the first two years — 5 times our goal. In the third year, we ended the year up 7,600 customers.

Fortune 1000 Energy Company

Vice President of Operations

Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


Our field guys gave this program the highest rating because it took the mystery out of prospecting. They learned where to focus, how to get there, and it wasn’t based on cheesy manipulation tactics. It’s the best program I’ve seen.

Fortune 100 Medical Manufacturer

Vice President

Of all the initiatives we’ve rolled out this year, ASLAN’s Catalyst program has been the star of the show. Your process, your ability to understand our DNA was truly amazing. You guys are freak’n awesome to work with! Every time I talked to one of our leaders they rave about the program. Not only was the program extremely successful but your people blew us away. Everyone we met with from ASLAN, were truly exceptional. We love our partnership with ASLAN.

Fortune 500 Insurance Company

Vice President of National Sales Training

Someone asked me recently why I've sold more than 2 times the nearest seller and get 25% more appointments. The simple answer is most reps don't understand how to create receptivity. I've used this other centered approach to selling since 2015. It completely reframes how you think about selling and that's why it works.

Tyler Bergman

Regional Vice President, Financial Services

Selling is dumb. Don’t sell things. Listen, be genuine, be curious. This philosophy and approach helped me find my voice as an account manager. Instead of providing me with antiquated sales scripts, I learned how to navigate the roadblocks that were keeping me from growing my accounts and it’s helped me consistently exceed both my professional and quota goals.

Blake Schlukbier

Global Account Manager, Red Hat

This strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers. Employing these techniques opened doors with decision makers who consistently denied access in the past. Bottom line, it worked in the toughest market we’ve ever faced.

Robert Zeman

District Sales Manager, Aflac


Straight talk: real solutions

The world is changing. Buyers aren’t what they used to be. Sellers are having an identity crisis as they face widespread unreceptivity. Tom Stanfill addresses this and more in his book.

“Finally, an approach to selling that is not about "techniques" but instead, embraces the truth that customers don't want to talk to salespeople — at first — and what to do about it that improves our batting average. A unique, authentic approach to the main barriers we have as sellers. Most importantly — I just 'dropped the rope' and it works — had a major impact on the customer and our relationship.”