How an Insurance Marketing Company Transformed Sales Performance with ASLAN Training—3X More Engagement & Higher Conversions
47.6%Overview
ASLAN’s sales training program helped InsurMark transform its recruitment strategy for high-volume agent partners. By improving selling skills, engaging agents effectively, and providing coaching, the program significantly boosted agent performance. As a result, InsurMark experienced a substantial increase in conversion rates, premiums written, and overall revenue growth.
Challenges Faced by the Insurance Marketing Organization: Low Conversion Rates and Ineffective Recruiting Strategies
The Insurance Marketing Organization (IMO) faced several challenges in recruiting and engaging independent financial advisors. Their sales approach, involving generic pitches, was ineffective, resulting in low conversion rates. Financial advisors, inundated with calls, often showed little interest or commitment. As a result, marketers spent significant time targeting unqualified leads, struggling to differentiate and establish lasting relationships. Sales management training and enhanced selling skills were necessary to overcome these obstacles and create a more effective, strategic approach to recruitment and sales.
Tailored Sales Training Program Empowers InsurMark to Recruit High-Volume, Qualified Agents
ASLAN Training designed a tailored program to help InsurMark recruit high-volume, qualified agent partners. The solution focused on improving selling skills with customized content, including tools to overcome barriers and foster meaningful conversations. The training program included engaging techniques, conversation guides, and live recorded calls. Additionally, ASLAN's sales training emphasized long-term behavior change, supported by ongoing coaching and manager certification, ensuring continued skill development and effective relationship-building with potential agents.
Solutions Implemented by ASLAN Training
Transforming Agent Recruitment & Sales Performance: InsurMark’s Success with ASLAN Training
The results were transformative. InsurMark saw a conversion rate increase from 42% to 78% among contracted agents who became active writing agents. Additionally, the average premium written in the first 12 months by new agents jumped from $316,000 to $876,000 per agent. This led to a 47.6% revenue growth for InsurMark within one year, significantly improving profitability.
Every participant in the program reported that ASLAN’s sales training exceeded their expectations, attributing their success to the skills and strategies they gained. By shifting from a high-volume, low-success outreach model to a targeted, value-driven approach, InsurMark not only increased sales performance but also strengthened its long-term business growth.
"Before ASLAN, I was just shooting in the dark, and most of the time I was hitting nothing. Now, I am working smarter, not harder, by focusing on agents who will actually write business with me."
Nick Randazzo
InsurMark team member
Ready to Transform Your Sales Performance?
InsurMark partnered with ASLAN Training to refine their sales approach—and the results speak for themselves: agent conversion rates soared from 42% to 78%, average premium written per agent nearly tripled, and revenue grew by 47.6% in just one year.
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