About Us

Every principle we teach has a greater purpose. They are designed to have an impact on the relationships that matter most. Our passion is to help those we serve to be better parents and better spouses/partners. In short, to build a better family. 

Why family? Because nothing has more impact on society than family. And we are never happier than our relationships. Not only does family shape our society, but also our core relationships provide the foundation to reach our greatest potential. 

This is who we are and why we have given 10% of our profits to organizations that “feed the family” since our inception.

This is why we are so passionate about becoming Other-Centered^®. Those two words describe our #1 priority and are at the heart of everything we do and teach. 

We believe you are more successful and more fulfilled when you put others first. 

We believe we were created to serve. 

We believe that if you embrace the Other-Centered way of life, you live better, sell better, lead better, and you create a culture where people want to be. 

Selling is hard. Making new connections and influencing has never been more difficult. 

Our mission is simple: help the people on the front line learn a better way to eliminate buyer resistance, become a trusted partner, and develop the expertise to lead.  

Our goal is to end persuasion and manipulation as a strategy and replace it with a passion for truly serving the customer. The customer has problems. Our role is to restore their faith that sellers have the ability and willingness to offer a better way.

Our mission is to represent your customer. If you understand them, you can serve them. If you serve them, your numbers will go up and your reps will love what they do.

• IT ONLY MATTERS IF IT MATTERS TO THEM. We are most fulfilled and effective when we serve.
• UNIQUE IS STANDARD. Every company is unique. Therefore, they require a unique solution.
  
• WHAT WORKS IN LIFE WORKS HERE. If we apply the truths in our programs to our personal relationships, life improves.
  
• IF WE TEACH IT, WE LIVE IT | What we do speaks far more eloquently than what we say.
• MAKE IT BETTER EVERY TIME | Our passion is to be the best to reach for perfection. If we learn and improve after every interaction, workshop, or creation of content, we will be the best at what we do.  
  
• PURPOSE AND PEOPLE OVER PROFITS. ALWAYS | Enough said. 

We understand that we are not for everyone. Once you get to know us, you will see we can get quite passionate about how we work with our clients. Here are our core beliefs about the way we think about sales transformation. They may help you quickly discern if we should either part ways or dive a little deeper.   

We believe…

• The person’s willingness to listen is far more important than your ability to communicate. Therefore, a new mindset and skill set is needed to influence. 
• Sellers number one priority is to serve their customers. You will sell more and your reps will be more engaged. 
• Leaders number one priority is to serve your sellers. You will sell more and your reps will be more engaged. 
• That methodology is sexy but it’s limiting. We focus on the core, simple, measurable capabilities that drive performance.
• The critical and most challenging element of selling is connecting and influence. This is our focus. 
• Dramatic change happens one to one. Therefore, we sell more than content. We offer a process that drives change.  
• Who you work has as much impact on outcomes as what is being offered. Therefore, we aren’t cheap because good people cost money.  
• Senior leadership buy-in ultimately determines success. Therefore, this is where we start. 
• If what we deliver is only 95% relevant to your organization, the focus will be on the 5%.