At ASLAN, we've seen firsthand how tailored, role-specific sales training can transform sales teams.
Picture this: It's Monday morning, and your sales team is gathered for the weekly meeting. Are they energized, sharing new insights and strategies? Or are they slumped in their chairs, waiting for you to tell them what to do next?
The business world moves fast. Sales professionals must continuously sharpen their skills to keep up and stay competitive.
There’s no doubt about it:effective sales training delivery methods drive business growth and boost revenue.
Sales training equips your team with the skills, knowledge, and strategies to close deals, build customer relationships, and outperform the competition.
When it comes to sales training, quality trumps quantity. A few well-crafted articles and videos that are tailored to your team's needs are far more effective than an overwhelming collection of disorganized materials. If your sales reps can't easily find the right content when they need it, the size of your training library becomes irrelevant.
We've all been there – sitting in a training session, nodding along, feeling like we've got it all figured out. But then, when it's time to hit the field, that knowledge seems to vanish into thin air. This is the classic gap between knowing and doing, a challenge that many sales teams face.
Does this sound familiar: You’ve finally invested in a sales training program for your team after many months of deliberation. Something needed to change in your sales organization because buyers were simply not interested in what your reps had to say—and your reps were feeling disengaged and unfulfilled.
A well-trained sales team can be the key to success. Like athletes preparing for a championship, sales professionals need expert training to reach their full potential and outperform the competition.
A well-trained sales team is essential for business success.
Investing in professional sales training can be a game-changer for organizations seeking to enhance their sales performance and gain a competitive edge.
A well-trained sales team is critical for driving revenue and achieving growth.
Imagine this: You're the star quarterback leading your team into the biggest game of the season.
Did you know companies that invest in comprehensive sales training programs see 50% higher net sales per employee?
Investing in sales leader training programs is a strategic decision with the potential to transform your organization's revenue generation.
Congratulations!
Imagine launching a multi-million dollar marketing campaign without understanding your target audience or their needs.
As a sales leader, you wear many hats: strategist, motivator, and, most importantly, coach. But let's face it – coaching your team can be a challenge!
Are you tired of feeling like you're constantly reacting to market changes instead of shaping your sales destiny? There’s a good chance getting strategic could be the answer.
The sales landscape is undergoing a seismic shift. Gone are the days of generic scripts and cold calls dominating the game. Today's empowered customers, armed with information at their fingertips, demand a more sophisticated approach.
The world of sales is undergoing a seismic shift. The days of traditional, one-size-fits-all training and transactional selling are fading fast.
The account management landscape looks much different today than it did just a few years ago. Competition has exploded, customers expect hyper-personalized service, and technology is rapidly changing. Account Managers (AMs) need new strategies to deliver results, or they’ll be left in the dust.
Here, we’ll cover what Sales Leaders need to do to set their Account Managers up for success in today’s environment. With the right mindset, strategies, and training under their belt, your AMs can thrive and drive revenue growth.
When asked what an Account Manager (AM) does, the plain-jane answer is, well, they manage accounts.
And while that answer is logical and incredibly simplistic, it’s not entirely accurate. Sure, most AMs can offer a bare-bones relationship that is purely transactional, but this leaves a lot of money on the table and worse, displeased customers. With customer expectations at an all-time high, AMs are called to be so much more than that.
Here is a generalized breakdown of the basic activities an Account Manager typically does:
When was the last time you went into a restaurant, and the server told you that you would be having the crab without even giving you the chance to look at the menu? It sounds absurd, but it is exactly what buyers experience when exploring solutions in manufacturing sales every day.
Sales in the manufacturing industry can feel like a page ripped straight from Dante’s Inferno – “abandon all hope, ye who enter here.” That might be a bit overdramatic, but you don’t have to spend much time in the manufacturing space to understand that the struggle is real.
Sometimes the industrial manufacturing sales world can feel like a high-stakes game of whack-a-mole. Challenges and obstacles are constantly popping up, and more reps than ever are struggling to earn a seat at the table and drive results.
Have you ever heard the old saying that “the only constant is change?”
Your reps may be great at peeling back the layers of each organization to find the right decision-maker, but how do they overcome objections and a meeting? Chances are there is a gatekeeper that is ready to throw up one objection after another, all in an effort to filter out the riff-raff and not waste the decision-makers time.
“If you build it, they will come.” We aren’t talking about a cornfield in Iowa, but the statement rings true in sales, nonetheless. This is especially true when discussing building rapport, and for sales leaders looking to build a robust referral pipeline, it simply cannot be overlooked.
If you were to take a snapshot of the professional services sales landscape, it would look drastically different than it did a decade ago. While technology has undoubtedly streamlined the sales process it has simultaneously created one layer of complexity after another for sales professionals. The result? A more competitive industry with ever-growing customer demands.
When you talk about all-time comebacks, chances are your mind immediately goes to sports. The 2004 Boston Red Sox, the Patriots overcoming a 28-3 deficit in the Super Bowl, the list goes on and on.
At the enterprise level, reps are playing with table stakes. They need to have a handful of relevant skills they can deploy on-demand to win.
Have you read any articles lately about how the sales industry is becoming simpler and less competitive?
Sales leaders in enterprise organizations face high demands, high expectations, and the pressure to get results. They have to be trained to achieve at that level.
Great sales training means reaching as many people as possible in ways they understand.
