A well-trained sales team is critical for driving revenue and achieving growth. 

However, with what feels like a million different sales training companies offering various programs, selecting the right fit can be a challenge. 

We want to make this easier for you, the executive tasked with finding the right sales training company, to take your team to the next level. This guide explores some of the leading sales training companies and their unique approaches to equipping your team for success.

ASLAN is here to make selling easy. We’ve successfully worked with thousands of reps across the globe. From call centers to real estate empires, ASLAN might be the right fit for you, too. Contact our team to learn more.

Features of Top Sales Training Programs 

Effective sales training programs share some key characteristics:

• Comprehensiveness: Covering a wide range of topics, from prospecting and lead generation to closing deals and building customer relationships.
• Engagement: Providing interactive exercises and practical application opportunities to solidify learning.
• Customization: Tailoring content to address your company's specific products, industry, and sales process.

Choosing the Right Sales Training Program

Before diving in, consider these factors to ensure the program aligns with your needs:

• Training Goals: Identify your desired outcome, whether it's boosting close rates, increasing average deal size, or shortening sales cycles.
• Sales Team Experience: Choose a program that caters to your team's experience level. Beginners might require a more fundamental approach, while veterans may benefit from advanced techniques.
• Budget: Sales training programs vary significantly in cost. Determine a realistic budget to guide your selection.
• Delivery Format: Consider the learning preferences of your team. Programs offered include in-person, online, or hybrid options.
• Program Duration: Training programs can range from a few hours to several weeks. Choose a program that aligns with your team's schedule.

Top Sales Training Companies

Here's a closer look at some of the leading sales training companies:

• Winning by Design (WbD): This global B2B consultancy focuses on scientific frameworks and proven models to help Sales, Marketing, and Customer Success teams achieve sustainable growth. WbD boasts a fully remote operation, serving companies like Uber Eats and DocuSign, and utilizes a data-driven approach to optimize sales strategies. They offer live workshops, trainings, and a variety of courses.
• Challenger Sales: Challenger is a sales training and consulting firm based in Arlington, Virginia. The company is known for developing "The Challenger Sale" methodology, which advocates for a more assertive approach to sales. Challenger offers training programs, technology solutions, and consulting services aimed at improving sales performance in complex B2B environments. Challenger has published several books outlining their sales philosophy. The company serves clients across various industries and operates internationally.
• Richardson Sales Performance: Richardson Sales Performance is a sales training and performance improvement company headquartered in Philadelphia, Pennsylvania. The firm provides a range of services including sales training, coaching, and consulting. Their offerings span multiple industries and include both in-person and virtual training options. Richardson's client base consists primarily of large and mid-sized corporations seeking to enhance their sales capabilities. 
• ASLAN Sales Training: ASLAN is an Atlanta-based company with over two decades of experience. ASLAN emphasizes a consultative sales approach. Our "Other-Centered® Selling Program" focuses on building rapport, understanding customer needs, and creating long-term relationships. With a proven track record of success, ASLAN offers customizable programs to cater to diverse sales roles and industries.
• RAIN Group: A global provider with a strong track record, RAIN Group offers in-person and virtual sales training solutions. Their modular curriculum emphasizes reinforcement through a unique "Execution Assurance" process, ensuring learned skills are translated into actionable behaviors. They cater to various needs with programs like Consultative Selling, Sales Negotiation, and Sales Management.
• Sandler Training: Founded on the belief that salespeople are trusted consultants, Sandler Training emphasizes building rapport, asking tough questions, and prioritizing high-value opportunities. Their conversational sales approach focuses on behaviors and techniques over scripted interactions. Programs like Prospecting, Negotiating, and Selling into the C-Suite address diverse sales challenges.
• JB Sales Training: JB Sales Training provides solutions for companies of all sizes, with a client list that includes industry giants like Salesforce, Slack, and Google. Their focus lies on driving consistent, high-quality interactions and measurable results throughout the sales process. They equip salespeople with actionable techniques for effective prospecting and closing deals.

Selecting the Perfect Sales Training Partner

Choosing the optimal sales training company hinges on a thorough understanding of your unique needs. Similarly, the training partner needs a deep understanding of your organization – this should be non-negotiable. Cookie cutter training programs will never serve your team the way it deserves, and desires, to be served. Consider your budget, team makeup, desired outcomes, and company culture when evaluating your options.

Here are some additional tips to streamline your selection process:

• Schedule consultations: Connect with representatives from shortlisted companies to discuss your specific goals and challenges. This allows you to gauge their understanding of your needs and the compatibility of their approach.
• Research client testimonials: Seek feedback from previous clients to understand the program's real-world impact. Positive testimonials can provide valuable insights into the company's effectiveness.
• Request a proof of concept: We understand that choosing the right sales training partner is a crucial decision. That's why ASLAN may offer a proof of concept to help you understand how our solutions can address your specific challenges and goals. These pilot projects are designed to provide a comprehensive overview of our approach and its potential impact on your organization. It's also an opportunity to test our philosophies and approach with a small subset of your team before embarking on a full engagement for a larger team.

Running a proof of concept involves a thorough analysis and tailored recommendations to ensure the best fit for your needs. 

A proof of concept often includes:

• Working with a smaller-scale of your team
• Focusing on fewer reps for a more targeted approach
• Customizations specific to your organization
• Assessment and alignment meetings to map out key performance indicators (KPIs) for success
• A workshop to demonstrate the training methodology
• Ongoing engagement to ensure the approach aligns with your team's learning style and expectations

Here at ASLAN, we believe in the power of this approach. We've seen firsthand how a well-executed proof of concept can showcase the real-world impact of our Other-Centered® sales approach. It's not just about telling you what we can do - it's about showing you how we can transform your sales team's performance.

By engaging in this process, you'll experience the training approach firsthand and gain valuable insights into how it could benefit your organization. Whether you choose ASLAN or another provider, we encourage you to take advantage of these opportunities to ensure you're making the best choice for your team's growth and success.

Invest in Success with ASLAN Sales Training

While all the companies explored offer valuable solutions, ASLAN Sales Training stands out as the optimal choice if your team is interested in building a high-performing, customer-centric sales teams.

Here's why ASLAN meets the mark:

• Experience: For over two decades, we've empowered thousands of salespeople across the globe to achieve success. From fledgling startups to established corporations, ASLAN tailors programs to your unique needs.
• Results-Oriented: Our proven "Other-Centered® Selling Program" focuses on building rapport, understanding customer pain points, and fostering long-term relationships. This translates directly to increased sales and lasting customer loyalty.
• Customization is Key: We don't believe in a one-size-fits-all approach. Our programs are meticulously crafted to address the specific challenges and opportunities your sales team faces in your industry.
• Focus on Relationships: Building trust and genuine connections is paramount. ASLAN equips your salespeople with the skills to become trusted advisors, not just transactional salespeople.

Don't settle for generic training. Invest in a strategic partnership with ASLAN Sales Training. We'll help you transform your sales team into a high-performance engine, driving sustainable growth for your business.

Ready to unlock your sales potential? Contact ASLAN Sales Training today and schedule a consultation. Let's discuss your goals and craft a customized plan to propel your sales team to unprecedented success.