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Selling is hard.

What about a sales training program that makes it easy?

ASLAN provides sales training programs and management certifications that bridge the revenue gap between you and unreceptive buyers.

You’re looking for a sales training program because something needs to change.

Buyers are resistant

People don’t want to be sold to, they are in information overload, and there’s a digital firewall preventing access.

Reps aren’t engaged

Reps are complacent, lacking fulfillment, and aren’t working to their full potential.

Leaders aren’t coaching

Leaders don’t have the skills or the time, and are distracted by hitting their numbers rather than meeting reps’ needs.

Results are down

Your people have to do more with less, combat volatility in the market, and are facing relentless revenue threats.

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Humans are hardwired to resist change of all kinds.

Change, by its very nature, is disruptive, even when it’s good and necessary.

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We are committed stewards of change...

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Other-Centered® Approach

We don't teach manipulation tactics disguised as relationship building. We help your team genuinely make the customer's needs their priority.

Drop the Rope® Methodology

When customers feel the pull of a "sales tug of war," they pull back or bolt. We teach reps to eliminate pressure and convert unreceptive buyers.

Customized to Your Reality

Your sales challenges are unique. We don't deliver generic programs — we integrate our proven methodology into your existing processes, language, and sales approach.

Built for
Real-World Application

Our programs aren’t academic or theory-heavy. Reps learn through real scenarios, role plays, and practical tools they can use immediately.

Sustainment That Sticks

Training only works if it lasts. Our AI-powered tools and ongoing coaching ensure skills are reinforced, adopted, and measured over time.

What Makes ASLAN Different?

Other sales training programs focus on persuasion techniques. We focus on creating receptivity first.

ASLAN

Other-Centered® Approach
Drop the Rope® Methodology
Customized to Your Reality
Built for
Real-World Application
Sustainment That Sticks

What Changes When You Partner With ASLAN

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For Your Customers

They experience a different kind of sales conversation — one focused on their whiteboard, not your quota. Trust forms naturally when they feel understood instead of sold to.

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For Your Sales Team

Reps discover a more fulfilling way to sell, built on service rather than persuasion. They gain confidence from knowing how to create receptivity, even with the toughest prospects.

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For Your Sales Leaders

Managers develop skills to diagnose performance gaps and coach effectively. They learn to drive sustainable change by focusing on the three dials that impact results: desire, productivity, and capability.

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For Your Organization

Revenue growth becomes sustainable. The roller coaster of inconsistent performance stabilizes as your team builds a receptivity-first sales culture.

Who We Serve

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Sales Leaders

You're responsible for hitting the number, but the old playbook isn't working. We help you transform your team's approach and give you a coaching framework that drives real change.

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Learning Leaders

You need a training partner who delivers more than a "nice workshop." We equip you with implementation expertise and measurable outcomes that earn executive buy-in.

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Inside Sales / SDR Leaders

Your team faces unprecedented rejection rates. We transform how they break through the noise and create receptivity with prospects who don't want another sales call.

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Sales Enablement Professionals

You need training that integrates with your tech stack and reinforces your sales process. We customize our approach to work within your existing systems.

Our Core Sales Training Programs

Consultative Selling Skills

Other-Centered® Selling

Our flagship program that transforms how your team engages prospects and customers by creating receptivity first. Includes frameworks for:

  • Converting unreceptive buyers
  • Discovering honest needs
  • Building value through Word Pictures
  • Advancing relationships without pressure
Sales Management Training

Catalyst™

Transform your front-line managers from measuring performance to driving change. Equips leaders with:

  • The four-quadrant coaching framework
  • Outcome-based performance measurement
  • Skill development for different rep types
  • Certification process to sustain change
Prospecting Skills

ACCESS™

Help your team break through resistance and secure more meetings. Equips sellers with:

  • A new mindset for modern prospecting

  • Four proven access strategies

  • Messaging that drives response

  • Confidence to engage decision-makers

Sales coaching training

QuadCoaching™

Stop Wasting Time Coaching the Wrong People. Develop skills for:

  • Prioritizing who to coach based on receptivity
  • Adapting your approach to each rep’s mindset
  • Turning resistance into openness to grow
  • Driving development with focused conversations

Flexible Delivery Options

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On-Site Workshops

Immersive, interactive training delivered at your location. Our facilitators bring decades of sales experience and create a high-energy, application-focused environment.

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Virtual Instructor-Led Training

The same powerful content delivered in digestible virtual sessions. Not webinars — true interactive workshops with breakouts, role plays, and real-time coaching.

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Train-the-Trainer

We certify your internal trainers to deliver our programs, giving you complete ownership and sustainability.

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Digital Reinforcement

Our digital platform ensures the learning sticks with microlearning modules, application exercises, and coaching resources.

Trusted by High-Performing Organizations

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"ASLAN has dramatically enhanced our sales performance by equipping our team with a customer-first mindset. The focus on understanding the customer's perspective has reshaped how our reps approach client interactions."

VP of Sales, Healthcare Industry

"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."

Chief Revenue Officer, Technology Sector

"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."

Sales Enablement Director, Financial Services

"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."

Sales Director, Manufacturing

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A Top Sales Training Company

Consistently recognized as one of the top sales training companies by Selling Power Magazine.

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4.9 out of 5 Star Reviews
on Gartner Peer Insights

Real reviews from sales leaders who have implemented our programs.

Best Sales Methodology
Named "Best Sales Methodology" by the Stevie Awards for helping organizations transform their approach to selling.

"ASLAN has dramatically enhanced our sales performance by equipping our team with a customer-first mindset. The focus on understanding the customer's perspective has reshaped how our reps approach client interactions."

Healthcare Industry

VP of Sales

"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."

Technology Sector

Chief Revenue Officer

"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."

Financial Services

Sales Enablement Director

"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."

Manufacturing

Sales Director

FAQ

What makes ASLAN different from other sales training programs?

How do you measure the impact of your training?

How long does implementation take?

Do you customize your programs?

What are "Other-Centered" sales skills?

Ready to Transform Your Sales Organization?

The gap between your revenue targets and your results isn't bridged with more pressure or another workshop. You need a fundamentally different approach to selling in today's unreceptive marketplace.

Let's have a conversation about your specific challenges and how we can help your team create receptivity with buyers who don't want to be sold to.

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Let's Talk