AI Can Make Your Sales Team Better If You Know How To Use It

The world of sales is undergoing a seismic shift. The days of traditional, one-size-fits-all training and transactional selling are fading fast. 

As artificial intelligence (AI) continues to infiltrate the sales landscape, the need for a new breed of sales leaders becomes even more pressing.

At ASLAN Training, we've always been at the forefront of sales training innovation. However, the rise of AI necessitates a fundamental rethink of how we equip leaders to navigate this new reality. 

Here, I want to explore the challenges and opportunities AI presents in the context of sales leadership and how ASLAN is preparing leaders to thrive.

The Fall of the Outdated Sales Approach

Over-reliance on the traditional sales "hunter" mentality, including tactics like cold calls and generic presentations, is on shaky ground. 

Customers crave personalized solutions, deep industry expertise, and authentic relationships—qualities that require a more consultative and collaborative approach. 

Additionally, a traditional approach to sales training often doesn’t equip leaders to handle the complexities of the contemporary sales environment. 

Here's why:

• Evolving customer needs: Customers today are bombarded with information and have become increasingly resistant to these “salsey” tactics. Training needs to equip salespeople to actively listen and leverage expertise to deliver a winning customer experience.   
• The rise of commoditization: With the proliferation of online information, readily available solutions are becoming increasingly commoditized. Traditional training focused on selling pre-packaged products won't suffice. Leaders need to prepare their teams to craft and sell customized solutions that address unique customer challenges.
• The need for early and intentional engagement: Customers are conducting their own research long before engaging with sales reps and are expecting a deeper engagement with their rep as they navigate technical questions. This necessitates a shift in the conversation and overall sales process. Leaders need to ready their teams to enter the conversation earlier and build trust through deeper engagements, not just close deals. 

Alongside the well-known sales “hunting” approach, ASLAN teaches sales leaders and reps to deepen and expand current accounts and win new business. We do this by focusing on providing a better and more intuitive prospecting method within accounts— eliminating resistance for both the seller and the customer. If this sounds like something your team could benefit from, reach out. We’d love to learn how we can serve you.

AI: A Catalyst for Change

The rise of AI will undoubtedly reshape the sales landscape, and reps will have to be exceptionally savvy to navigate it. 

Transactional salespeople, those focused solely on closing deals, and "billboard" sellers, who simply relay information about products, will likely find their skills quickly automated. 

Similarly, the function of relationship managers may evolve as AI takes over some aspects of customer relationship maintenance. 

However, this doesn't signify the end of human influence in sales—quite the opposite. The need for human consultants, individuals who can guide customers through complex decisions and offer strategic insights, will remain crucial. AI can't replace the human ability to build trust, understand nuanced needs, and provide personalized support.

AI will also likely usher in a new era of referral-based selling. The sheer volume of AI-generated content will make it increasingly difficult for salespeople to break through the noise with traditional cold prospecting techniques. Building strong relationships and earning customer trust will become paramount, leading to a greater emphasis on referrals as a reliable source of leads.

As a result, salespeople will need to evolve into thought leaders in their field. By consistently sharing valuable insights, establishing themselves as subject matter experts, and contributing meaningfully to industry conversations, they can build credibility and attract organic opportunities. This shift demands a focus on continuous learning, active engagement in industry communities, and the ability to translate complex information into actionable insights for potential customers.

AI won't eliminate the need for skilled salespeople; it will transform the role. The future belongs to salespeople who can leverage AI's capabilities, prioritize building trust and expertise, and emerge as valuable thought leaders in their respective domains.

Democratizing Leadership Development with AI

AI can be a powerful tool for making leadership development more accessible and impactful. 

We can leverage conversational intelligence technology to identify individual learning needs and tailor coaching experiences to each team member. This democratized approach allows everyone, regardless of location or resources, to benefit from personalized development opportunities.

For example, AI can analyze sales calls, identify language patterns, call lengths, and customer engagement levels. This data can then be used to provide targeted feedback and suggest relevant learning resources, ensuring that coaching interventions are specific and actionable.

Preparing Leaders for the Sales Landscape of Tomorrow

At ASLAN, we are committed to shepherding sales leaders through the complexities of growing and scaling their sales teams. 

With this in mind, we are actively incorporating AI into our training programs to:

• Deliver just-in-time learning: By anticipating the specific needs of individual salespeople, we can deliver bite-sized, relevant learning content at the right time, ensuring knowledge and skills are applied effectively in real-time situations.
• Lead scoring: Train salespeople to interpret and leverage lead scoring generated by AI. This empowers them to prioritize high-potential leads and allocate their time effectively.
• Personalization techniques: Train salespeople to personalize their communication and outreach based on customer data insights (e.g., purchase history, demographics).

While AI may reshape certain aspects of the industry, it presents a unique opportunity for leaders to empower their teams and achieve greater success. Leveraging AI can help to ensure your future-proof sales team thrives in the face of change.