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SALES MANAGEMENT TRAINING Sales teams follow managers who lead, manage, and coach. Catalyst™ builds all three.

Catalyst™ is a two-day program that equips frontline sales managers to carry new selling behaviors into the field, then certifies them to keep doing it. Managers who complete Catalyst™ drive a 44% lift in team performance.

Your managers will learn to:

  • Spot which reps are ready to develop, and put coaching time where it pays off
  • Remove the barriers that keep reps selling the old way
  • Hold the team to a plan and the metrics that matter
  • Run a coaching conversation with the Six-Step Coaching Process

What Is a Sales Management Training Program?

Catalyst™ is ASLAN's sales management training program. It equips frontline sales and account management leaders to drive performance through lasting behavior change. It builds three core capabilities: leading with vision, managing with clarity and accountability, and coaching with ASLAN's Six-Step Coaching Process, with QuadCoaching™ to decide where coaching time goes. Managers who complete Catalyst™ drive a 44% lift in team performance and save 1.5 months a year through more effective coaching.

Sales Training Only Holds When Managers Coach It

Gartner's 2025 Market Guide for Sales Training Service Providers, Worldwide says that sustained gains come only when training is embedded in end-to-end enablement with reinforcement, rather than delivered as events.

The person doing that reinforcement, every week, is the frontline manager. In Gartner's 2026 CSO Priorities Survey, 65% of CSOs say seller skills must change significantly to hit revenue goals in the next two to three years. That change runs through your managers.

Most managers were promoted because they could sell. Few were ever equipped to coach.

 

Tool Gaps

Most managers don't have a framework for coaching, so coaching looks different on every team.

Motivation Mismatch

Leaders struggle to understand what drives individual reps 

Activity Obsession

Managers focus on measuring activities instead of developing capabilities.

Time Drain

Managers coach everyone the same way, whether or not a rep is ready to develop, and spend hours on coaching that doesn't change anything.

Transform Sales Managers Into Other-Centered® Leaders

Catalyst™ sales management training turns managers focused on metrics into leaders who inspire lasting change.

Gain Buy-In

Inspiring change and driving results as a sales leader doesn't happen overnight. We have a well-defined process, but change starts within each leader.

Shift Mindset

Choosing an Other-Centered® approach takes a shift in mindset: getting the most from your team starts with addressing their needs.

Inspire Change

Reframe the leadership role to inspire change: guide each team member, focus on helping them reach their goals, and increase their receptivity to being coached.

Evaluate Performance

Leaders learn what motivates each rep, how to remove barriers to change, how to use the Six-Step Coaching Process, and how to diagnose and close performance gaps.

Generate Growth

Across all three modules, we combine hands-on training, consistent guidance, practical tools, and live demonstrations to drive growth.

Change Starts Here

Equip your sales leaders to coach consistently, drive growth, and help each team member achieve more.

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How Catalyst™ Helps You Build a Culture of Continuous Improvement

01

Lead

Learn how to motivate each team member and raise their receptivity to coaching.

  • Lead as an Other-Centered® manager, starting from each team member's needs
  • Identify the five drivers of engagement: Vision, Alignment, Purpose, Mastery, and being Uniquely Valued
  • Use QuadCoaching™ to map reps by desire and results and match coaching time to each one
  • Remove barriers to change: relationship dynamics, ego, competing beliefs, and payoff
02

Manage

Build a clear path and put support structures in place so every team member knows exactly what they need to do to reach their goals.

  • Build effective plans based on customer type, sales life cycle, and historical data
  • Track the pipeline-stage metrics and KPIs that reveal progress, beyond activity alone
  • Set cadences for reporting progress and give performance feedback that motivates
03

Coach

Equip team members to build the capabilities they need to excel in their role.

  • Diagnose performance gaps based on measurable capabilities, using Gap Questions to find the root cause
  • Agree on improvement opportunities with each rep through the Six-Step Coaching Process
  • Implement development plans using our four-step capability development process

Transformational Results That Speak for Themselves

Stronger Performance

44 %

Lift in Team Performance

Higher Engagement

365 %

Increase in Field Engagement

Eliminate Wasted Time

1.5

Months Saved Per Year, Per Manager

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Ready to Start Building a Culture of Continuous Improvement?

Is Catalyst™ the right fit for your organization? Learn more about how ASLAN can help you turn your sales managers into Other-Centered® leaders.

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What Our Clients Are Saying

"ASLAN's sales management training completely transformed how our sales leaders approach their roles. They've shifted from simply measuring performance to actually driving it, resulting in a 37% increase in team productivity and dramatically improved morale. The Other-Centered® approach has become our competitive advantage."

Jennifer Richards

VP of Sales, Centene Corporation

Common Questions About Catalyst™

What is QuadCoaching™?

How is ASLAN's sales management training different from other programs?

How does Catalyst™ work with the training our reps get?

How long does the Catalyst™ program take to implement?

What ROI can we expect from sales management training?

Flexible Training Solutions to Fit Your Organization

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Onsite

Hands-on, interactive training where your sales leaders practice with guidance from an ASLAN trainer, working on real coaching scenarios from their own teams.

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Virtual

Connect remote sales leaders through our live virtual workshop, with the same content and practice regardless of location.

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Train the Trainer

Equip your learning team with white-labeled training modules and certification processes to drive change from within.

For the Managers Who Make Training Stick

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Current Sales Managers

Frontline sales and account management leaders responsible for coaching and developing reps

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New and Emerging Sales Leaders

Recently promoted top performers, and sellers being prepared to lead, who need leadership capabilities

How Catalyst™ Sustains the Change for Your Sales Leaders

Catalyst Dashboard™

A cloud-based dashboard that lets sales leaders monitor and manage the drivers that affect results: desire, productivity, and capability. The dashboard includes customized diagnostic tools, so managers can assign more than 100 developmental activities to each rep.

Catalyst™ Certification

After training, the focus shifts to real-world application through our three-cycle certification process:

  • Calibration: Managers learn to assess capabilities, build coaching strategies, and model the behaviors they want to see
  • Side-by-side coaching: Leaders observe and are observed, with instant feedback
  • Accountability: Managers are held accountable to the coaching cadence and process that reinforce the training
Selling Power Top Sales Training 2026
Sales Performance Gold Badge Transparent
2025 Market Guide for Sales Training Service Providers v2
2026 Watchlist web Large_AI Coaching & Learner Support Tools

Why L&D Leaders Choose ASLAN

Schneider Electric paired Catalyst™ with Other-Centered® Selling and Strategic Account Management across inside sales, tech support, service, and strategic accounts. The results included $1.5B new revenue, 80% stock-price growth, and +30% average order size in eight months, across 95 engagements in eight business units and seven countries.

HubSpot's CSMs and Contract Managers went through two customized Other-Centered® Success programs, backed by Catalyst™ coaching and certification and AI-powered reinforcement. Nine months later: +42% save rate, +41% connect rate, +27% capability rating, and an NPS of 83.

ASLAN is a representative vendor in Gartner's 2025 Market Guide for Sales Training Service Providers and holds 4.9 out of 5 on Gartner Peer Insights from 64 verified reviews.

 

Make Your Next Training Investment Hold

If you own seller performance, your frontline managers are the difference between a rollout that sticks and one that fades by Q3. Catalyst™ equips them to lead it.

Tell us about your managers and a member of our team will reach out within one business day.

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