CUSTOMER SERVICE SALES TRAINING Order-takers solve the request. Trusted Partners serve the whole need.
Most service reps resist selling because they think it will damage the relationship. Experience+™ reframes the offer as service. One financial services client saw +27% upsell revenue with +14% CSAT in 60 days.
Your reps will learn to:
- Lead each interaction as the customer's Trusted Partner
- Release tension when a customer is frustrated or closed
- Follow a five-step process that makes every interaction consistent
- Make an Other-Centered® offer that serves the customer and grows revenue
What Is a Customer Service Sales Training Program?
ASLAN's Experience+™ program equips customer service reps to treat an offer as an extension of good service, instead of a separate, uncomfortable ask. Reps learn to move from order-taker to Trusted Partner and uncover needs the customer hasn't stated yet. Experience+™ is a two-day program with four modules: Role, Relationship, Partner, and Other-Centered® Offer. One financial services client saw +27% upsell revenue with +14% CSAT in 60 days.
Satisfied Customers Still Leave
ASLAN asked 499 B2B buyers and 441 B2B sellers what makes a customer switch. 99% of buyers would consider switching from a vendor they're satisfied with if a new seller showed a stronger understanding of their needs. 37% would switch because they felt like a transaction, not a partner.
Your service reps are in conversation with your customers every day. Every one of those conversations either shows the customer you understand their business, or feels like a transaction.
Done well, an offer is service: giving the customer a solution they needed but didn't know to ask for.
Your Service Team Can Do More
Even experienced customer service teams struggle to make offers part of their conversations. These are the patterns we see again and again:
Reps fear damaging relationships
Most customer service reps see selling as intrusive or manipulative, something that hurts the customer relationship instead of strengthening it.
Conversations stay on the surface
Without discovery capabilities, reps address only the stated need. Deeper needs go unexplored and customers are underserved.
Transitions feel awkward
Reps struggle to move smoothly from solving the customer's immediate issue to exploring other needs and recommending a solution.
Closing feels uncomfortable
Even when reps spot a real need, they hesitate to ask for a commitment, leaving the customer and the business without a clear next step.
A Program Built for Customer Service Teams
Remove Resistance
Shift Mindset
Bring Value
Strengthen Relationships
Grow the Account
A Program Built for Customer Service Teams
Experience+™
The Impact of Experience+™
More Revenue Per Interaction
When reps uncover unstated needs and position solutions as service, upsell and cross-sell conversions increase without feeling pushy.
Customers Who Stay
Customers who get recommendations that address their real needs are more loyal, which means higher satisfaction and retention, and lower churn.
Fewer Escalations
Reps learn to release tension with frustrated customers, so difficult conversations resolve faster and escalate less.
Reps Who Believe in the Offer
When reps believe in the value of what they're offering and have the capabilities to position it, their job satisfaction improves.
For Service Teams That Can Grow the Account
Enablement, L&D, and service leaders bring in Experience+™ when service reps have the chance to meet more of the customer's needs but hold back. The workshop is for:
Customer Service Representatives
Customer Success Managers
Customer Experience Representatives
Inside Support Teams
What Will Reps Learn in Experience+™?
This two-day program is built around four modules. Each one builds on the one before it.
Role
Most reps see selling as a threat to the service relationship. We reframe the rep's role from order-taker to Trusted Partner and give them a framework for the full customer experience: embracing the role, strengthening the relationship, following an Other-Centered® process, and building core service capabilities.
Relationship
When customers are frustrated or emotionally closed, logic and persuasion make them less receptive. Reps learn MetaMessage (the meaning behind what they say, and what the customer actually hears) and Drop the Rope® to release tension, so customers open up.
Partner
Without a clear process, service interactions get inconsistent, and customers notice. Reps learn a five-step framework (Connect, Discover, Support, Check, and Thank) that gives every interaction the same structure.
Other-Centered® Offer
Without a framework for making offers, most reps avoid them, leaving real needs unmet and revenue on the table. Reps learn to make an Other-Centered® offer using LEAD to Why, Check Your Six to surface concerns, and an Other-Centered® benefit that shows how the product or service helps this customer.
How Experience+™ Is Delivered
Onsite
Our most popular format. Reps practice with real customer scenarios and get immediate feedback from ASLAN guides.
Virtual
Do your reps work remotely or in contact centers around the globe? The virtual option gets everyone trained and moving in the same direction.
Train the Trainer
Want your learning team to deliver it? Experience+™ can be packaged as white-labeled content. We train your team in the Other-Centered® approach so you can deliver the program any time.
Client Spotlight:
Putting Customer Service Selling Skills to Work
"Our customer service team was initially resistant to any kind of sales training. They saw selling as contradictory to their service mission. Experience+ completely changed that perspective. Within 60 days, we saw a 27% increase in upsell revenue, and surprisingly, our customer satisfaction scores actually improved by 14%. The program didn't just teach techniques. It transformed how our reps view their role in serving the customer."
VP of Customer Experience, Financial Services Company
Why Service Leaders Choose ASLAN
Training satisfaction has held at 95% for at least the last three years. ASLAN holds 4.9 out of 5 on Gartner Peer Insights from 64 verified reviews, 95% of them five-star, and is a representative vendor in Gartner's 2025 Market Guide for Sales Training Service Providers.
Selling Power has put ASLAN on its Top Sales Training list for 14 consecutive years.
Common Questions About Experience+™
What are customer service selling skills?
Customer service selling skills are the capabilities to identify customer needs and recommend relevant solutions within a service interaction. They focus on improving the service experience with a consultative approach, where traditional sales training focuses on the transaction. They include discovery, identifying needs, positioning a solution, and asking for a commitment in a way that protects the service relationship. They matter for any organization that wants to get more value from every customer interaction while keeping satisfaction high.
How does the Experience+™ program develop customer service sales skills?
Experience+™ develops these capabilities through four modules:
- Role: reframing the rep's role from order-taker to Trusted Partner
- Relationship: an Other-Centered® communication approach that removes tension and opens customers up
- Partner: a consistent, repeatable process for every customer interaction
- Other-Centered® Offer: making offers that serve the customer and generate revenue
Training includes role plays, real-world scenarios, and exercises built around actual service interactions, so reps can use what they learn right away.
How can better customer service sales skills improve our business outcomes?
Organizations that build service selling capabilities consistently see:
- Higher revenue per interaction: relevant upselling and cross-selling raise average order value
- Better retention: meeting more of the customer's needs builds loyalty
- Better employee satisfaction: reps who believe in the value they provide enjoy the work more
- Less customer effort: proactive recommendations mean customers don't have to call back
Experience+™ builds these capabilities and turns your service team from a cost center into a profit center.
How does customer service selling differ from traditional sales?
Customer service selling is different from traditional sales in a few important ways:
- Context: customers usually contact service for help, not to be sold to
- Relationship: a service relationship already exists and has to be protected
- Approach: the focus is on expanding service, with the transaction as a result
- Timing: recommendations come after the customer's main need is resolved
Experience+™ uses frameworks designed specifically for the service context.
How does the Experience+™ program support long-term adoption?
Experience+™ equips participants during training and supports them afterward with:
- Post-training support: follow-up coaching and mentoring
- Manager tools: resources to help supervisors reinforce capabilities and coach
- Call evaluation frameworks: clear criteria for assessing and improving rep performance
Can service selling effectiveness be measured?
Yes. Service selling effectiveness can be tracked through:
- Revenue per call: are service interactions generating more revenue than before?
- Attachment rate: how often are additional products or services added to the original request?
- Customer satisfaction: does satisfaction stay high, or improve, when reps make recommendations?
- Employee satisfaction: are reps more comfortable making recommendations than before?
Experience+™ helps teams track these metrics so the results hold.
Can Experience+™ be customized for different types of service teams?
Yes. The foundational principles stay the same. Upsell and cross-sell scenarios are written to your product catalog and interaction types, the mindset content is adapted to the resistance patterns most common on your team, and discovery exercises are built around the unstated needs most relevant to your customers.
How long does it take to see results after implementing Experience+™?
Teams often see a change in rep confidence right after training. Measurable business results typically emerge within 30-60 days as the capabilities are reinforced and applied. In one financial services client, upsell revenue rose 27% and CSAT rose 14% within 60 days.
Have more questions or want to see if Experience+™ is right for your team?
We're here to help. Whether you're curious about the program details or want to know how Experience+™ could work for your service team, let's talk.
Schedule a complimentary consultation with one of our experts to see how Experience+™ can fit your team.
A Proven Path to Service Selling Excellence
ASSESS | ALIGN | CUSTOMIZE
Every service team is different: different products, different customers, and different moments where reps could do more and hold back.
Before the workshop, we learn how your team works today, where your reps are strong, and where offers get skipped or feel forced. Reps and leaders also complete pre-work, so everyone starts from the same foundation.
- Assessment: We listen to call recordings and review your current scripts to see what's working on your calls and what isn't.
- Leadership Alignment: We meet with your service leaders early, so they're ready to back the training and reinforce it after the workshop.
- Customization: We build the role plays and examples around your actual products, services, and customer interactions.
EMBRACE | EXPERIENCE | EXECUTE
Ignite is where your team learns the approach and starts putting it to work.
Through instructor-led sessions, delivered onsite or virtually, reps are challenged to rethink how they serve customers. They see the approach in action, then practice it on the kinds of calls they handle every day.
- Embrace: Through simulations, video clips, and problem-based exercises, reps see the gap between how they handle calls today and what customers actually need, and why closing that gap matters.
- Experience: Reps watch the approach modeled, then practice it themselves in role plays built on real service scenarios, with feedback in the moment.
- Execute: Each rep evaluates their own approach, picks the focus areas that matter most for their calls, and sets immediate goals for applying what they've learned.
COMPREHEND | APPLY | MASTER
Lasting change takes sustained commitment, not a single training event.
During the Transform phase, reps keep building the new habits on the job, backed by digital reinforcement and by frontline leaders who are certified to coach them.
ASLAN+ Sustainment Plan
The journey doesn't end with the workshop. Our ASLAN+ Sustainment Plan provides ongoing coaching, on-demand resources, and AI-driven support to help your team embed new customer service selling capabilities into daily routines.
Discover how ASLAN+ can keep your team performing at their best!
- Comprehend: Mobile, AI-powered apps, digital learning curricula, and webinars keep the key concepts fresh after training.
- Apply: A toolbox of just-in-time resources and micro-learning modules helps reps use the approach on live customer calls, right when they need it.
- Master: Frontline leaders are certified and equipped to coach to the approach, so reps keep improving well after training ends.
Turn Customer Service Into a Revenue Driver
Right now, how a difficult call goes probably depends on who picks up the phone. Experience changes that. Every rep learns the same five-step framework and the same way to release tension, so your customers talk to a Trusted Partner no matter who answers.
Tell us which customer interactions your team struggles with most, and a member of our team will reach out within one business day.