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CUSTOMER SERVICE SALES TRAINING Order-takers solve the request. Trusted Partners serve the whole need.

Most service reps resist selling because they think it will damage the relationship. Experience+™ reframes the offer as service. One financial services client saw +27% upsell revenue with +14% CSAT in 60 days.

Your reps will learn to:

  • Lead each interaction as the customer's Trusted Partner
  • Release tension when a customer is frustrated or closed
  • Follow a five-step process that makes every interaction consistent
  • Make an Other-Centered® offer that serves the customer and grows revenue

What Is a Customer Service Sales Training Program?

ASLAN's Experience+™ program equips customer service reps to treat an offer as an extension of good service, instead of a separate, uncomfortable ask. Reps learn to move from order-taker to Trusted Partner and uncover needs the customer hasn't stated yet. Experience+™ is a two-day program with four modules: Role, Relationship, Partner, and Other-Centered® Offer. One financial services client saw +27% upsell revenue with +14% CSAT in 60 days.

Satisfied Customers Still Leave

ASLAN asked 499 B2B buyers and 441 B2B sellers what makes a customer switch. 99% of buyers would consider switching from a vendor they're satisfied with if a new seller showed a stronger understanding of their needs. 37% would switch because they felt like a transaction, not a partner.

Your service reps are in conversation with your customers every day. Every one of those conversations either shows the customer you understand their business, or feels like a transaction.

Done well, an offer is service: giving the customer a solution they needed but didn't know to ask for.

+27%
upsell revenue with +14% CSAT in 60 days after Experience+™
99%
of buyers would consider switching from a vendor they're satisfied with
37%
would switch because they felt like a transaction, not a partner

Your Service Team Can Do More

Even experienced customer service teams struggle to make offers part of their conversations. These are the patterns we see again and again:

Reps fear damaging relationships

Most customer service reps see selling as intrusive or manipulative, something that hurts the customer relationship instead of strengthening it.

Conversations stay on the surface

Without discovery capabilities, reps address only the stated need. Deeper needs go unexplored and customers are underserved.

Transitions feel awkward

Reps struggle to move smoothly from solving the customer's immediate issue to exploring other needs and recommending a solution.

Closing feels uncomfortable

Even when reps spot a real need, they hesitate to ask for a commitment, leaving the customer and the business without a clear next step.

Remove Resistance

We start by reframing the customer service role. Reps learn that the goal is to serve, which breaks through their concerns and lets them look at selling differently.

Shift Mindset

The process begins and ends with an Other-Centered® mindset, where every conversation revolves around the customer's needs, stated or unstated.

Bring Value

When reps choose to serve, they can see the difference between pushing a product and leading a customer to a solution for a specific need.

Strengthen Relationships

Reps learn consultative capabilities that strengthen customer relationships instead of risking them.

Grow the Account

When service and sales work together, customers get their full needs met, reps feel good about the work, and the business keeps and grows the accounts it has.

A Program Built for Customer Service Teams

Service reps are closest to the customer, and they hear needs no one else does. Experience+™ equips them to serve the whole need, including the needs a new product or service can meet.

Experience+™

Remove Resistance
Shift Mindset
Bring Value
Strengthen Relationships
Grow the Account

The Impact of Experience+™

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More Revenue Per Interaction

When reps uncover unstated needs and position solutions as service, upsell and cross-sell conversions increase without feeling pushy.

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Customers Who Stay

Customers who get recommendations that address their real needs are more loyal, which means higher satisfaction and retention, and lower churn.

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Fewer Escalations

Reps learn to release tension with frustrated customers, so difficult conversations resolve faster and escalate less.

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Reps Who Believe in the Offer

When reps believe in the value of what they're offering and have the capabilities to position it, their job satisfaction improves.

For Service Teams That Can Grow the Account

Enablement, L&D, and service leaders bring in Experience+™ when service reps have the chance to meet more of the customer's needs but hold back. The workshop is for:

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Customer Service Representatives

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Customer Success Managers

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Customer Experience Representatives

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Inside Support Teams

What Will Reps Learn in Experience+™?

This two-day program is built around four modules. Each one builds on the one before it.

01

Role

Most reps see selling as a threat to the service relationship. We reframe the rep's role from order-taker to Trusted Partner and give them a framework for the full customer experience: embracing the role, strengthening the relationship, following an Other-Centered® process, and building core service capabilities.

02

Relationship

When customers are frustrated or emotionally closed, logic and persuasion make them less receptive. Reps learn MetaMessage (the meaning behind what they say, and what the customer actually hears) and Drop the Rope® to release tension, so customers open up.

03

Partner

Without a clear process, service interactions get inconsistent, and customers notice. Reps learn a five-step framework (Connect, Discover, Support, Check, and Thank) that gives every interaction the same structure.

04

Other-Centered® Offer

Without a framework for making offers, most reps avoid them, leaving real needs unmet and revenue on the table. Reps learn to make an Other-Centered® offer using LEAD to Why, Check Your Six to surface concerns, and an Other-Centered® benefit that shows how the product or service helps this customer.

Want the full curriculum?

Download the Experience+™ Program Overview.

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How Experience+™ Is Delivered

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Onsite

Our most popular format. Reps practice with real customer scenarios and get immediate feedback from ASLAN guides.

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Virtual

Do your reps work remotely or in contact centers around the globe? The virtual option gets everyone trained and moving in the same direction.

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Train the Trainer

Want your learning team to deliver it? Experience+™ can be packaged as white-labeled content. We train your team in the Other-Centered® approach so you can deliver the program any time.

Client Spotlight:
Putting Customer Service Selling Skills to Work

"Our customer service team was initially resistant to any kind of sales training. They saw selling as contradictory to their service mission. Experience+ completely changed that perspective. Within 60 days, we saw a 27% increase in upsell revenue, and surprisingly, our customer satisfaction scores actually improved by 14%. The program didn't just teach techniques. It transformed how our reps view their role in serving the customer."

VP of Customer Experience, Financial Services Company

Selling Power Top Sales Training 2026
Sales Performance Gold Badge Transparent
2025 Market Guide for Sales Training Service Providers v2
2026 Watchlist web Large_AI Coaching & Learner Support Tools

Why Service Leaders Choose ASLAN

Training satisfaction has held at 95% for at least the last three years. ASLAN holds 4.9 out of 5 on Gartner Peer Insights from 64 verified reviews, 95% of them five-star, and is a representative vendor in Gartner's 2025 Market Guide for Sales Training Service Providers.

Selling Power has put ASLAN on its Top Sales Training list for 14 consecutive years.

Common Questions About Experience+™

What are customer service selling skills?

How does the Experience+™ program develop customer service sales skills?

How can better customer service sales skills improve our business outcomes?

How does customer service selling differ from traditional sales?

How does the Experience+™ program support long-term adoption?

Can service selling effectiveness be measured?

Can Experience+™ be customized for different types of service teams?

How long does it take to see results after implementing Experience+™?

Have more questions or want to see if Experience+™ is right for your team?

A Proven Path to Service Selling Excellence

1Prepare

ASSESS | ALIGN | CUSTOMIZE

Every service team is different: different products, different customers, and different moments where reps could do more and hold back.

Before the workshop, we learn how your team works today, where your reps are strong, and where offers get skipped or feel forced. Reps and leaders also complete pre-work, so everyone starts from the same foundation.

  • Assessment: We listen to call recordings and review your current scripts to see what's working on your calls and what isn't.
  • Leadership Alignment: We meet with your service leaders early, so they're ready to back the training and reinforce it after the workshop.
  • Customization: We build the role plays and examples around your actual products, services, and customer interactions.

Turn Customer Service Into a Revenue Driver

Right now, how a difficult call goes probably depends on who picks up the phone. Experience changes that. Every rep learns the same five-step framework and the same way to release tension, so your customers talk to a Trusted Partner no matter who answers.

Tell us which customer interactions your team struggles with most, and a member of our team will reach out within one business day.

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