As a sales leader, are you looking for the best way to train your high-performing Account Managers (AMs)?
Do you worry that generic sales or customer service training won’t meet the needs of your AMs?
If so, you’re not alone.
That’s because AMs need specific training tailored to their role and responsibilities, not some out-of-the-box training. What’s even worse is that this one-size-fits-all approach to training generally assumes all AMs are at the same level and have the same skills. We know this just isn’t the case.
Account Managers play a critical role in customer retention and growth. Their specialized position straddles sales and service, focusing on strategic expansion within key accounts. Despite this, companies need to provide their AMs with adequate and role-specific training for their AMs.
For maximum impact, AMs need customized programs tailored specifically to their needs. The right training teaches the mindset and capabilities needed to uncover customer challenges and demonstrate continual value.
