Customer expectations are at an all-time high – being an order-taker won’t cut it these days. In the same breath, poor customer service in this role will have customers high-tailing it off to a competitor. Customers want a trusted advisor who can walk with them in lock-step as they navigate their business needs. A Key Account Manager (AM) is that person. 

A Key AM plays a critical strategic role focused on managing and expanding relationships with a company’s most valuable customers, also known as key accounts. They serve as the primary point of contact and liaison between the company and key clients. 

Their core mission is to maximize sales opportunities and revenue growth from these key accounts while ensuring continued loyalty and business – it’s no small feat.