Top 6 Ways to Use Sales Technology Tools to Research and Close Your Prospects

Technology moves very quickly. This is true of any field, sales included. If you don't move with it, it will pass you by. If you don't know how to use the latest tools and technology platforms to close customers, then your competitors will be a step ahead of you and take those customers right out from under you. In fact – wait, what was that? It was sales technology! Quick, go after it before it gets away!

To help in your chase, we've rounded up six current B2B platforms that can help you understand your prospects better and close them more effectively, so that you are not just standing there staring after the sales that got away. You look silly that way.

1. SalesForce.com You’ve probably already heard of SalesForce and may even be using it, but for those who don’t, SalesForce is a Customer Relationship Management platform. Basically, it helps keep all of your customer data straight and organized, making it easy to access at a glance. So when dealing with a customer, if you want to know their purchase history, what interactions you've had with them before, what their needs are, etc., SalesForce allows you to search for and pull up the pertinent information, to help you better address the customer's needs.

2. Join.Me Join.Me is a presentation software platform that allows you to connect with your customers online. It can take an ordinary sales call and turn it into a fully-interactive meeting, wherein you don't just tell the customer about your company and product, but you also show them.

3. Google Analytics This is about keeping track of customers' interactions with your website and content. How are they getting to your site? What links are they clicking on? How much time do they spend there, and what are they interested in? Google Analytics helps you get a feel for what your customers are looking for, so that you're in a better position to provide it for them.

4. LinkedIn These days, you can't engage with customers without a social media presence. Whereas Facebook is more about cat videos and silly memes, LinkedIn is all business. It can connect you directly with your customer base in any field. This way, you can interact with them and gain their trust, as well as keep your finger on the pulse of what's current and relevant in your industry.

5. SalesTalk For sales reps, SalesTalk helps close deals faster through technology that automates low-value tasks and enables high-quality conversations. For sales managers, it provides a powerful suite of analytics, scripting tools, and sales playbooks so you can improve on-boarding and coaching.

6. TinderBox Sales productivity is critical, but sales reps have more on their plate than ever before. Tinderbox is a sales automation solution that helps to automate the creation of proposals, presentations, and contracts, which can save significant time. You can also gain visibility and insight into your deals and keep them moving through the pipeline by tracking how sales documents are viewed and shared.

These are just a few of the technology platforms that can help you track, interact and connect better with your customers and ultimately boost sales. Do your research and figure out which platforms will best benefit your company and keep you on the cutting edge of technology.

If you need help identifying the specific opportunities and challenges within your sales organization, ASLAN can help. Our strategic sales training programs are tailored to fit your organization’s specific needs. We can offer a seamless curriculum for your entire sales force, while simultaneously addressing the challenges of each unique sales role.

Learn more about what ASLAN can do to accelerate change in your salesforce…so you’re not left watching the one(s) that got away.