Welcome to SALES with ASLAN, a weekly podcast hosted by ASLAN Co-founders Tom Stanfill and Tab Norris, geared at helping sales professionals and sales leaders eliminate the hard sell. At the end of the day, we believe that selling is serving. ASLAN helps sellers make the shift from a ‘typical’ sales approach, to one that makes us more influential because we embrace the truth that the customer’s receptivity is more important than your value prop or message.
In this episode of Sales with ASLAN, Tom and Tab dive into the evolving world of B2B sales, exploring how changing buyer behaviors and technological advancements are reshaping the role of the modern seller.
From the challenges faced by complacent veterans to the rise of AI-accelerated reps, this conversation is packed with actionable insights on how sellers can adapt, thrive, and stay relevant in a competitive market.
Key takeaways:
- Why 67% of sales reps feel they won’t hit their quotas
- How to leverage AI to get better not just faster
- How to stand out as a trusted partner in a crowded landscape
- The role of technology in boosting focus, productivity, and earnings
The following are notes from EP. 213 The Future of B2B Sales- Part 2
Watch below:
Adapting to the Future of B2B Sales
The B2B sales landscape is evolving at a breakneck pace, and sellers who fail to adapt risk falling behind. With 67% of sales reps doubting they’ll hit their quotas, it’s clear that the old strategies are no longer enough.
In a recent episode of Sales with ASLAN, Tom and Tab highlighted the key trends shaping the future of sales:
- The Complacent Veteran: Struggling to embrace change, these reps face challenges as buyers demand more value.
- The Soundbite Generation: Short on deep communication skills, this group needs to focus on building meaningful connections.
- AI-Accelerated Reps: Early adopters of AI tools are gaining a competitive edge by improving efficiency and personalization.
Success in the future of sales hinges on leveraging technology, adapting strategies, and acting as a trusted partner to clients. Tools like AI can help reps enhance focus, productivity, and sales performance—but the human touch remains irreplaceable.
Ready to future-proof your sales approach? Listen to the full episode for actionable insights and strategies to thrive in a rapidly changing market.
#SalesTips #B2BSales #AIInSales #SalesPerformance
