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SALES COACHING TRAINING

QuadCoaching™

Stop Wasting Time Coaching the Wrong People

Most sales managers know coaching works, but 84% struggle to find the time. The problem isn't your schedule. It's your approach. ASLAN's QuadCoaching™ methodology helps sales managers identify which team members actually want to be developed, saving an average of 1.5 months per year while improving team performance by 30%.

Desire Determines Development

The conventional wisdom in sales coaching is fundamentally flawed. Organizations expect sales managers to coach everyone equally, when the truth is stark:

You can't coach someone who doesn't want to be coached.

Effective coaching requires both parties to be engaged. When you shift the responsibility for growth to where it belongs—with the rep—you unlock the time to invest in those who are genuinely receptive to change.

30%
Average team performance improvement
1.5
months average time saved every year

Why Traditional Sales Coaching Falls Short

Time Deficit

Only 45% of managers spend 30-60 minutes individually coaching reps each week

Wasted Effort

Leaders spend equal time with resistant reps and those hungry for growth

Emotional Resistance

Logical arguments can't overcome emotional barriers to change

Uneven Results

Despite consistent coaching, performance improvements often plateau

Leadership Burnout

Managers become frustrated and fall back to measuring rather than developing

The result: declining team morale, stunted growth, and wasted leadership potential, all while your top performers and most promising reps go underdeveloped.

Strivers

Underperforming reps with high desire to improve

Achievers

High-performing reps with strong desire to grow

Independents

High performers who resist change

Detractors

Underperformers who are unwilling to change

QuadCoaching™: Four Strategies for the Four Types of Team Members

Unlike generic coaching models, QuadCoaching™ shifts from a one-size-fits-all approach to a targeted methodology that respects both performance realities and individual motivation levels.

QuadCoaching™ transforms how you approach sales coaching by categorizing your team into four quadrants based on two simple criteria: results and desire to change.

The QuadCoaching™ system provides tailored strategies for each quadrant, showing you exactly where to invest your time and how to approach each type of team member for maximum ROI.

Quad
Coaching

Strivers
Achievers
Independents
Detractors

Equip Your Sales Coaches

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30% Performance Improvement:

By redirecting coaching time to those who want it

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1.5 Months Saved Per Year

Stop wasting precious leadership hours on those resistant to change

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Higher Retention

Keep your top performers engaged with development that matters to them

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Reduced Leadership Burnout

Clear strategies for each team member reduce leadership stress

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Cultural Transformation

Create an environment where growth is valued and pursued

Who Benefits Most From QuadCoaching™

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New Sales Managers

Learn effective coaching strategies from day one

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Experienced Sales Leaders

Reclaim time while improving coaching effectiveness

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Sales Directors

Build consistent coaching methodologies across your organization

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Sales Executives

Drive better results with the same or fewer leadership resources

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Learning & Development Teams

Implement sustainable coaching systems that stick

The QuadCoaching™ Training Journey

01

Measure Desire

Learn to identify the single most important factor in coaching success: your rep's willingness to change. Discover how to distinguish between attitude and true desire through simple, actionable markers.
02

Identify Archetypes

Categorize your team members into the four quadrants—Strivers, Achievers, Independents, and Detractors—to determine tailored strategies for each. This module includes practical assessment tools to accurately place each team member.
03

Remove Barriers

Master the skills to break through emotional resistance using the three P's: Priority, Pressure, and Point of View. Create fertile soil for influence before attempting to plant seeds of change.
04

Align Development

Transform coaching conversations from generic discussions to focused development plans with clear commitments and timelines. Learn to diagnose performance gaps and create targeted skill-building activities.
05

Leverage Tools

Implement practical coaching tools and frameworks, including assessment resources, playbooks, and performance agreements that drive measurable change. Turn theory into consistent coaching practice.
Ready For A Closer Look?

Download an overview of the entire QuadCoaching workshop.

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Flexible Training to Fit Your Organization

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Onsite Workshop

Our hands-on, half-day classroom experience immerses sales leaders in the Other-Centered® approach as they learn to apply the four sales archetypes to their specific teams. Includes practical exercises and immediate application opportunities.

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Virtual Workshop

Perfect for distributed teams, our virtual workshop packages all the onsite content into a dynamic remote learning experience that can be used for leaders located across the country or globe.

What Our Clients Are Saying

"ASLAN's QuadCoaching™ approach completely transformed how I manage my time. I was spending equal hours with everyone on my team and getting inconsistent results. By focusing on my Strivers and Achievers, we've seen a 34% performance improvement, and surprisingly, some of my most resistant team members have become more engaged simply because I stopped trying to force them to change."

Jennifer Williams

Sales Director, Centene Corporation

Common Questions About Sales Coaching

What is sales coaching?

How is ASLAN's QuadCoaching™ different from other coaching methodologies?

How much time can sales managers save with QuadCoaching™?

Isn't it unfair to coach some team members more than others?

Beyond Training: Sustaining Success

The result: declining team morale, stunted growth, and wasted leadership potential, all while your top performers and most promising reps go underdeveloped.

QuadCoaching™ Assessment

A practical diagnostic tool that helps sales leaders accurately categorize their team members and determine the most effective coaching strategies for each quadrant.

Development Playbooks

Tailored action plans for each of the four archetypes, providing step-by-step guidance on how to approach coaching conversations and development activities.

Performance Agreements

Structured templates that formalize coaching commitments and provide clear accountability for both leaders and reps.

Ready for Effective Sales Coaching?

Get in touch with the ASLAN team to learn how QuadCoaching™ can help your sales managers reclaim their time while driving better performance across your entire team.

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