Schneider Electric: Holistic Sales Transformation Drives 80% Stock Growth
How ASLAN unified inside sales, tech support, customer service, and strategic account teams into a $1.5B revenue engine.

Overview
Schneider Electric’s growth was stalling. Teams across inside sales, tech support, customer service, and strategic accounts were stuck reacting to customer issues instead of driving new business.
Too many opportunities were slipping by, and the customer experience felt fragmented. If nothing changed, competitors would keep gaining ground, and Schneider’s own targets would stay out of reach.
That’s when they brought in ASLAN: to help every revenue team lead conversations, uncover new needs, and turn every customer interaction into a chance to grow the business.




The Challenge

Our Solution

Results & Impact



THE CHALLENGE
Sales Teams Getting Stuck in Reactive Mode
Schneider Electric’s teams were busy solving customer issues, but that wasn’t moving the needle.
- Inside Sales & Tech Support: Focused on fixing problems, but missed chances to grow accounts or spot new revenue. Opportunities slipped by.
- Strategic Account Managers: Couldn’t break into Fortune 100 accounts or move beyond commodity sales. Big deals stayed out of reach.
- Customer Service: Resolved tickets, but didn’t build deeper relationships or uncover new needs. Loyalty and upsell potential were left on the table.
The result? Growth stalled, order size plateaued, and competitors started gaining ground.
OUR SOLUTION
ASLAN’s Solution: Unified, Role-Specific Training
ASLAN partnered with Schneider Electric to build targeted programs for each revenue team, so every rep could drive growth, not just respond to requests:
- Other-Centered® Selling: Inside sales, customer service, and tech support learned to lead conversations, uncover hidden needs, and grow every account.
- Revenue Enablement: Tech support staff were trained to spot and convert incremental revenue opportunities during troubleshooting, turning non-revenue roles into revenue contributors.
- Strategic Account Management: Senior reps gained the tools to access executives and grow Fortune 100 accounts with new solutions—not just bread-and-butter products.
- Leadership Certification & Coaching: Managers learned to coach, reinforce, and sustain new behaviors across all teams, ensuring change stuck.
Every program was tailored for the realities of each role. No off-the-shelf fixes here.
TRAINING
Solutions Implemented by ASLAN Training
Other-Centered® Selling (OCS)
Sales training program for consultative selling.
Strategic Account Management
Transforming account managers into trusted advisors.
Catalyst™
Transforming sales managers into leaders.
THE RESULTS
When Every Team Sells, Growth Follows
In just eight months, Schneider Electric shifted from a reactive model to a unified sales engine, driving impact across the business.
- 30% increase in average order size: Customer-facing teams began uncovering hidden needs and expanding every conversation into larger, more strategic opportunities.
- 83.5% growth in non-traditional revenue: Support and service reps learned to lead, not just respond. What were once overlooked touchpoints became consistent sources of new revenue.
- 5% overall revenue growth: The shift wasn’t isolated. ASLAN’s role-specific approach created lift across all segments, even in a flat market.
- $1.5B in new revenue: Inside sales teams partnered more effectively with the channel. Strategic reps broke into high-value accounts with new offerings. The result: a new wave of growth, driven from every angle.
- 80% stock price increase: With stronger performance across the board, investor confidence followed. Schneider’s stock surged from $10 to over $18 per share: an 80% gain backed by real operational change.
This wasn’t just training. It was transformation: measurable, sustainable, and aligned to the way each team works.
Ready to see similar results?
ASLAN offers workshops, training, and tailored solutions to enhance selling skills, boost sales coaching, and drive lasting improvements across your sales team. With proven results like a 100% increase in successful calls, we can help transform your sales force.
Fill out the form, and we’ll reach out within 24 hours (Monday-Friday).
Let’s talk about how we can help you achieve the same game-changing results!