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CorVel: National Risk Management Leader Achieves a 3-PEAT with ASLAN

How ASLAN unified CorVel's fragmented sales approach into a relationship-driven revenue engine.

45deg-arrow-red 49%
Average Sales Growth YoY
3X
Consecutive Record Sales Years
39%
Close Ratio

“Since partnering with ASLAN, CorVel has experienced back-to-back-to-back record sales year. I call that a three-peat! We delivered 49% higher sales over that period.”

Jason Wheeler, VP of Sales & Account Management, CorVel 

Overview

CorVel, a national healthcare leader in workers’ compensation, liability, and risk management, faced stalled growth, not from lack of effort, but from inconsistent sales execution. Selling styles varied by rep, and without a shared language or consultative framework, relationships and opportunities didn't convert consistently.

To address this, ASLAN delivered a customized transformation focused on building meaningful relationships, unifying the sales language, and aligning the culture around consultative, Other-Centered® Selling.

The results: 49% average sales growth year-over-year, a 39% close ratio (14 points above industry benchmark), and a coaching culture that now fuels consistent, scalable success.

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The Challenge

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Our Solution

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Results & Impact

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THE CHALLENGE

Fragmented Sales and Plateaued Growth

Despite a national footprint and experienced teams, CorVel’s sales results hit a ceiling. Selling efforts were active but disconnected, and buyers often viewed the company as just another vendor rather than a unified, trusted partner.

  • Large, complex territories were managed without a proven process or shared methodology. Relationship-building varied widely, and critical opportunities slipped through the cracks.
  • Account Executives approached each deal differently, with no proven process or shared methodology. This led to surface-level relationships, minimal discovery, and missed opportunities.
  • Sales leadership was stretched thin: operational leaders also managed sales performance, leaving little time or structure for coaching. As a result, middle-tier Account Executives lacked development, and accountability waned.

CorVel realized that winning high-stakes accounts and scaling growth required more than new skills. The organization needed a cultural transformation anchored in a common sales framework, a consultative mindset, and a leadership approach rooted in coaching rather than micromanagement.

OUR SOLUTION

ASLAN’s Solution: Comprehensive Sales Transformation

CorVel partnered with ASLAN to unify its sales organization, equipping managers and Account Executives with role-specific tools to win and grow accounts in a complex, competitive market.

  • Other-Centered® Selling (OCS): Equipped Account Executives with practical, consultative skills to build authentic relationships during long sales cycles and engage even unreceptive buyers.
  • Catalyst™: For leaders balancing sales and operations, Catalyst provided a clear coaching path. Managers learned to understand individual personalities and motivators, creating more accountability and helping move performers from the middle tier to higher achievement levels.
  • ASLAN+: To sustain momentum, CorVel adopted ASLAN+, an AI-powered coaching and enablement platform. Account Executives could practice scenarios on-demand, while managers assigned and tracked skill reinforcement.
  • Customized Approach: Every workshop and resource was tailored to CorVel's unique culture and business environment. ASLAN's methodology was integrated into CorVel's sales process, ensuring the approach fit their specific needs rather than a one-size-fits-all solution.

Together, these programs helped CorVel create a unified, high-performing culture where every role contributes to consistent, relationship-driven growth.

TRAINING

Solutions Implemented by ASLAN Training

Other-Centered® Selling (OCS)

Sales training program for consultative selling.

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Catalyst™

Transforming sales managers into leaders.

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ASLAN+

The AI coaching platform that elevates sellers to Trusted Partners at scale.

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THE RESULTS

Setting New Benchmarks in Sales Performance and Culture

approaches relationships, coaching, and sustainable growth.

  • Three Consecutive Record Sales Years: CorVel achieved what they proudly call a “three-peat,” delivering three back-to-back record-breaking sales years since implementing ASLAN’s methodology.
  • 49% Higher Sales Year-over-Year: Compared with the previous three-year period, CorVel averaged 49% higher annual sales, underscoring the long-term impact of a unified, consultative sales approach.
  • Industry-Leading 39% Close Ratio: CorVel’s close ratio reached 39%, a full 14 points above the 25% industry benchmark, an unprecedented achievement in their market.
  • Cultural Performance Shift: Sales managers evolved from micromanaging to true coaching. Leveraging the Catalyst framework, they focused on moving more Account Executives from the 40% in the middle toward higher performance while establishing clearer expectations and accountability across the team.

This transformation wasn’t merely about improving techniques; it was about building a unified culture of growth, sustained by coaching, continuous learning, and a deep understanding of what matters most to the customer.

Ready to see similar results?

ASLAN offers workshops, training, and tailored solutions to enhance selling skills, boost sales coaching, and drive lasting improvements across your sales team. With proven results like a 100% increase in successful calls, we can help transform your sales force.

Fill out the form, and we’ll reach out within 24 hours (Monday-Friday).

Let’s talk about how we can help you achieve the same game-changing results!

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