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Global Animal Health Leader Achieves 250% Performance Lift with Unified Sales Strategy

How one of the world’s largest animal health companies aligned 10 countries around a single sales strategy.

45deg-arrow-red 250%
Performance Lift vs. Untrained Control Group
45deg-arrow-red 46%
Increase in Seller Capability

Overview

This global animal health leader had strong products, smart reps, and deep technical expertise. But growth was uneven. Sales teams across countries followed different playbooks. Coaching was hit or miss. And reps defaulted to product pitches instead of high-value conversations.

It wasn’t a talent problem. It was a strategy problem. To unlock performance at scale, they needed every seller and leader aligned. That’s where ASLAN came in.

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The Challenge

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Our Solution

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Results & Impact

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THE CHALLENGE

One Company, Many Playbooks

Despite years of success, the sales approach wasn’t keeping up. Teams in different markets sold differently. Some coached, some didn’t. Everyone was trying, but without a common language or framework, opportunities slipped.

  • Sales reps defaulted to product knowledge instead of leading value-based conversations.
  • Sales leaders lacked a consistent way to coach and drive change.
  • Global sales teams lacked a shared system to scale what worked across regions.

The result: uneven performance and missed opportunities to grow.

OUR SOLUTION

ASLAN’s Solution One Framework, Global Impact

To unify the sales strategy across regions and commercial divisions, ASLAN designed a custom training initiative grounded in role-specific needs and delivered at global scale.

  • Other-Centered® Selling (OCS): Each commercial unit received a tailored version of ASLAN’s core program. Reps learned to lead consultative conversations, uncover customer needs, and move beyond product discussions.

  • Catalyst™ Coaching: Frontline managers in all ten countries were trained to coach and reinforce new behaviors. Local leaders were fully engaged in the rollout, driving buy-in and sustainment across their teams.

  • Catalyst Dashboard™: To support adoption, managers were equipped with ASLAN’s coaching dashboard, giving leaders a clear view of coaching activity and progress across regions.

  • Localized Delivery: The initiative was delivered in multiple languages and adapted to local market needs, ensuring every team could connect with the content and apply it in context.

This wasn’t about a new script. It was a global shift in how teams engage, coach, and grow. And it was built to scale.

TRAINING

Solutions Implemented by ASLAN Training

Other-Centered® Selling (OCS)

Sales training program for consultative selling.

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Catalust™

Transforming sales managers into leaders.

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THE RESULTS

One Strategy. Ten Countries. 250% Lift.

With one consistent strategy rolled out globally and coaching built in to sustain it, the results were both immediate and lasting:

  • 46% boost in seller capability: Reps gained the confidence and tools to lead consultative conversations and grow existing accounts.
  • 250% higher performance vs. untrained control group: Trained teams dramatically outpaced peers, proving the impact of ASLAN’s methodology.
  • Catalyst™ coaching embedded across global teams: Leaders across the globe became multipliers, turning one-time training into a sustained culture shift.

This wasn’t a one-off initiative, it was a global transformation, impacting teams in the US, UK, Canada, Argentina, Chile, Australia, New Zealand, and Colombia.

With one strategy, one language, and coaching to sustain it, the company aligned its entire sales org and unlocked measurable, lasting growth.

“In the future, this will no longer be an OCS program but just the way [the organization] sells for the next 10 years. I’ve been a part of a lot of initiatives but none as effective or that had the impact like this one.”

EXECUTIVE DIRECTOR

Ready to see similar results?

ASLAN offers workshops, training, and tailored solutions to enhance selling skills, boost sales coaching, and drive lasting improvements across your sales team. With proven results like a 100% increase in successful calls, we can help transform your sales force.

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