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EP. 211 Evolving in Sales: Trust, Mentorship, and Success with Tom Couture

Welcome to SALES with ASLAN, a weekly podcast hosted by ASLAN Co-founders Tom Stanfill and Tab Norris, geared at helping sales professionals and sales leaders eliminate the hard sell. At the end of the day, we believe that selling is serving. ASLAN helps sellers make the shift from a ‘typical’ sales approach, to one that makes us more influential because we embrace the truth that the customer’s receptivity is more important than your value prop or message.

In this episode of Sales with ASLAN, Tom and Tab sit down with Tom Couture, a seasoned sales leader with over 25 years of experience, to discuss the launch of Eagle—a new community dedicated to supporting sales professionals through mentorship, networking, and personal development.

Together, they explore how prioritizing people in leadership, cultivating curiosity in sales, and learning from top performers can drive career success. Tom Couture shares insights on overcoming imposter syndrome and developing confidence. They all three agree that a service-first mindset creates long-term success in sales and leadership.

Tune in to discover how mentorship, mindset, and meaningful connections can transform your sales career!

To learn more about Eagle click here

To connect directly with Tom Couture you can find his LinkedIn here 

The following are notes from EP. 211 Evolving in Sales: Trust, Mentorship, and Success with Tom Couture 

 

Listen below:

Key Takeaways 

  • Mentorship is crucial for growth in sales careers.
  • Top performers exhibit hard work and a strong drive.
  • Curiosity is essential for building relationships in sales.
  • Confidence can be developed through preparation and support.
  • Self-doubt is common among sales professionals.
  • Sales success requires genuine care for clients' needs.
  • The sales landscape is evolving with the rise of AI.
  • Top performers are willing to share their knowledge.
  • Building a supportive community enhances sales success.
Chapters
00:00Introduction to Sales Leadership and Community Building
02:58The Launch of Eagle: A New Community for Sales Professionals
06:19The Importance of Mentorship in Sales
09:06Leadership Philosophy: Putting People First
12:21Learning from Top Performers: Insights for New Reps
17:58Building Trust and Relationships in Sales
24:18The Role of Curiosity in Sales Success
28:32The Importance of Trust in Hiring
31:23The Value of Genuine Interactions
35:08Evolving Sales Practices and Reputation
37:55The Role of Expertise in Sales
40:43Building Confidence in Sales
53:08The Power of Mindset and Mentorship

 

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