To help marketers turn advisor contracts into real production, ASLAN delivered a comprehensive, customized solution focused on three core levers: conversation quality, advisor qualification, and manager sustainment.
- Access™: Taught marketers to lead with the advisor’s priorities, not the product, equipping them to connect emotionally, build trust fast, and open doors that were previously closed.
- Other-Centered® Selling (OCS): Introduced frameworks like Captivate, Elevate, and Separate to help reps tailor their message, overcome emotional resistance, and turn agent outreach into productive, two-way conversations.
- Custom Messaging and Conversation Guides: Marketers received field-tested scripts, talk tracks, and self-assessment tools tailored to InsurMark’s unique challenges like reviving stalled accounts or engaging holistic planners.
- Catalyst™ Coaching: Managers were certified to reinforce the shift, supported by skill builders, personal development plans, and access to ASLAN coaching applications to keep performance on track.
- Diagnostic and Field Testing: Before rollout, ASLAN ran focus groups and shadowed reps to identify real-world gaps, ensuring every element of the program reflected what marketers actually faced in the field.
With this foundation, InsurMark didn’t just get new language or tools. They activated a cultural shift in how marketers engage, qualify, and grow the right advisor relationships.
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