Catalyst™ Workshop

Transform frontline sales managers into influential leaders who drive lasting change from within.

Sales Managers Face New Obstacles

Sales leaders are stretched thin, struggling to keep their team motivated, coaching, and hitting their numbers. Experience and skills don’t always equate to leading. They lack the time, and often the motivation, to be the catalyst the sales team needs to inspire change.

The result – team morale drops, productivity suffers, and turnover increases.

26%

of high performing reps receive sales training weekly

53%

of sales leaders train team members using coaching tools

A Fresh Approach Is Needed

Coaching tips, incentives, KPI’s, or training fails to drive the change most organizations need.

Sales managers must transform into leaders that reps want to follow, which starts with understanding what motivates each rep, how to improve productivity, and learning a new way to coach.

Leadership Training That Inspires And Accelerates Change

Success is within reach. We provide sales leaders the tools and training needed to:

Get more out of every coaching session

Remove barriers to change and motivate their team

Focus on the metrics that really drive performance

Transform their culture

What is Catalyst?

Catalyst is a workshop and methodology for front line sales leaders. The course distills effectiveness down to the three drivers of performance -
desire, productivity, and capabilities.

What Will Leaders Learn With Catalyst?

This isn’t just another training. Transformation is the goal.

Lead

Learn how to motivate each team member and help them reach their full potential.

Manage

Develop a clear path and put support structures in place to reach the desired results.

Coach

Empower team members to develop the abilities to excel in their role.

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How is Catalyst Different?

Becoming an Other-Centered leader is the first step in transformation.

Gain Buy-In

Inspiring change and driving results as a sales leader doesn’t happen overnight. We have a well-defined process, but change starts within each leader themselves.

Shift Mindset

Choosing to take an Other-Centered approach requires a shift in mindset, where unlocking your team’s potential begins with addressing their needs.

Inspire Change

We begin by reframing the leadership role as one that is there to inspire change by learning to guide, and focused on helping each team member achieve their goals. In doing so, receptivity to change is improved and results follow.

Evaluate performance

Performance can be measured in a number of ways, most of which go beyond traditional metrics. We help leaders understand…

Motivating factors for each rep
The role the five drivers of desire play in coaching
How to remove barriers to change
The 6-step coaching model
How to diagnose and address performance gaps

Generate Growth

During each of the three modules we combine immersive training, consistent guidance, intuitive tools, and practical demonstrations to drive growth. Our methodology is dramatically different, and isn’t for everyone, but the results are clear.

Catalyst™

Gain Buy-In Shift Mindset Inspire Change Evaluate Performance Generate Growth

Catalyst™

Gain Buy-In Shift Mindset Inspire Change Evaluate Performance Generate Growth

Gain Buy-In

Inspiring change and driving results as a sales leader doesn’t happen overnight. We have a well-defined process, but change starts within each leader themselves.

Shift Mindset

Choosing to take an Other-Centered approach requires a shift in mindset, where unlocking your team’s potential begins with addressing their needs.

Inspire Change

Evaluate performance

Performance can be measured in a number of ways, most of which go beyond traditional metrics. We help leaders understand…

Motivating factors for each rep
The role the five drivers of desire play in coaching
How to remove barriers to change
The 6-step coaching model
How to diagnose and address performance gaps

Generate Growth

Additional Tools and Support

The learning doesn’t stop once the modules have been completed. Additional tools and support are provided in the form of performance dashboards and certification that advances each leader’s understanding of the Other-Centered mindset and approach.

Catalyst Dashboard™

A cloud-based dashboard that allows sales leaders to monitor and manage the dials that drive results – desire, productivity, and capability.

The dashboard contains customized diagnostic tools, allowing managers to assign 200+ developmental activities for each rep.

Catalyst™ Certification

Post-training, the focus shifts to real-world application. We certify each leader in a rigorous three-cycle process including:

Calibration

Managers learn to assess skills, create effective coaching strategies, and model desired behaviors.

Side-by-side Coaching

Leaders can observe and be observed to gain a deeper understanding and receive instant feedback from an ASLAN consultant.

Accountability

Managers will be held accountable to the coaching cadence and defined process, to reinforce training and improve performance.

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"People will follow you if you are for them."

What Sales Training Formats Are Available?

Onsite

Classroom delivery is a hands-on, in the trenches approach that immerses sales leaders in everything Other-Centered. Theory is put into practice with the guidance of an ASLAN trainer to help solidify content and accelerate change.

Virtual

Do you have sales leaders operating remotely? Our virtual workshop makes it easy to train your sales leaders no matter where they are stationed.

Train the Trainer

Looking for content for your learning leadership team? All of our training modules can be white-labeled. Combine with our certification process to ensure that your team has all the tools necessary to drive change.

What are the Benefits of our Sales Training Program?

Leaders are more strategic, eliminating time wasted - average of 1.5 months per year

Improve coaching ROI

Stronger sales culture, resulting in less turnover

Improve rep performance by an average of 44%

Sales Excellence Redefined.

Our methodology goes beyond traditional sales tactics by helping representatives connect with customers and understand their unique challenges. This authentic, customer-focused approach has consistently earned us recognition from Selling Power Magazine as one of their Top Sales Training Companies.