How ASLAN’s Sales Training Drove a 60% Increase in Order Size and 5% Revenue Growth in a Declining Market
16%Overview
A Global Services Company partnered with ASLAN to transform its sales culture through sales training, sales coaching, and sales management training. By improving selling skills and leadership effectiveness, the company increased order size by 60%, reduced discounting, and grew revenue by 5%—despite an 11% market decline—achieving lasting, measurable success.
Overcoming Sales Management and Selling Skills Challenges
A Global Services Company faced significant challenges in aligning its sales organization with a unified approach. Their inside sales team lacked the selling skills needed to effectively engage customers, maximize inbound opportunities, and drive outbound growth. Additionally, there was resistance to adopting a new corporate selling philosophy, making it difficult to implement a consistent methodology across the organization.
Without clear sales management training, performance measurements were inconsistent, and reps were not held accountable for training ROI. The company also struggled with internal communication, preventing the reinforcement of essential sales principles across both sales and non-sales personnel.
Comprehensive Sales Training and Coaching Solutions
ASLAN conducted a comprehensive sales assessment and developed a tailored program to not only increase sales but also create a lasting cultural shift.
ASLAN’s solution equipped sales representatives with the skills and processes needed to maximize inbound opportunities, expand existing accounts, and initiate outbound relationships. The program inspired reps to embrace their role as trusted customer resources, addressing both stated and unstated needs. To ensure lasting impact, ASLAN reinforced a new corporate selling methodology, integrating performance measurements to track training ROI and hold reps accountable.
In addition to front-line training, ASLAN implemented sales coaching and sales management training to support leadership in driving continuous improvement. A structured communication strategy ensured that both sales and non-sales teams remained aligned with the new methodology.
By combining skill development, leadership training, and ongoing reinforcement, ASLAN helped the company build a high-performing, customer-focused sales culture, ensuring sustainable growth and long-term success.
Solutions Implemented by ASLAN Training
Transforming Sales Performance with ASLAN Training
After implementing ASLAN’s sales training, sales coaching, and sales management training, a Global Services Company saw remarkable business results. Once the skill adoption rate reached 80%, the company assessed the financial impact of the training. Within nine months, they achieved significant performance improvements:
- Average order size increased from $531 to $852—a 60% increase.
- Discount rates dropped from 28% to just 12%, improving profitability.
- Overall revenue grew by 5%, despite an 11% decline in market demand.
ASLAN’s selling skills program equipped reps to maximize inbound opportunities, grow existing accounts, and drive outbound sales. To sustain these improvements, ASLAN certified managers, team leaders, and trainers through the Catalyst program, ensuring continuous reinforcement of sales methodologies. This approach not only strengthened frontline performance but also enhanced leadership capabilities in sales coaching and management.
By integrating structured sales training with leadership development, ASLAN helped the company establish a high-performing, customer-centric sales culture that delivered measurable revenue growth and long-term success.
Ready to Transform Your Sales Performance?
Imagine achieving what our high-tech client did: 30% larger orders, 83.5% more leads, 5% revenue growth, and stock price jumping from $10 to $18+. ASLAN delivers customized sales training, coaching certification, and management programs for all levels—from frontline reps to executives.
Whether you need enhanced call center performance, strategic account development, or a stronger sales coaching culture, our approach delivers results.
Complete the form, and an ASLAN team member will contact you within 24 hours (Monday-Friday) to discuss how we can help your organization achieve similar transformation. Let us put our expertise to work for you.