How a Global High-Tech Distributor Boosted Revenue by $25 Million and Achieved 875% ROI with ASLAN Training
Overview
This leading global technology provider partnered with ASLAN to enhance contact center sales training, improve selling skills, and equip sales management with the tools to strengthen reseller relationships. Their strategy focused on customer service excellence, consultative selling, and strategic partnerships to drive revenue and improve retention in a competitive market.
Navigating Challenges in a Competitive Marketplace
Before working with ASLAN, the global high-tech distributor faced significant challenges in a highly competitive marketplace. The company struggled to strengthen relationships with their resellers and lacked the necessary customer service skills across their workforce, particularly with customer service reps, inside sales reps, and tech support. This gap in skills hindered their ability to develop strong, strategic partnerships with resellers and respond effectively to customer needs.
The company also faced difficulties in growing revenue and increasing retention rates, especially in an environment where customer expectations were high and competition was fierce. Additionally, their inside sales reps needed guidance in shifting from transactional selling to a consultative approach, which would help them better understand and meet the needs of their resellers. Without these essential skills, the distributor was unable to effectively demonstrate the value of their solutions and provide the level of service necessary to differentiate themselves in the market.
ASLAN's Comprehensive Training Solution for a High-Tech Distributor
ASLAN implemented a targeted training solution designed to enhance key skills across multiple departments. Contact center sales training focused on equipping inside sales reps with the tools to adopt a consultative selling approach, helping them better understand and meet the needs of their resellers while demonstrating the value of the company’s solutions.
For customer service and tech support teams, ASLAN’s selling skills training, through the Experience™ program, emphasized exceeding customer expectations and responding to critical customer events effectively, fostering stronger customer relationships.
To strengthen strategic partnerships, resellers participated in ASLAN’s Reseller Education program, which covered both selling and customer service skills. Advanced-level sales reps received training in value-based partnerships, enabling them to offer consultative services. Additionally, sales management training was provided through a Management Certification program to help leaders coach and reinforce skills across teams, ultimately driving sales performance and customer satisfaction.
Solutions Implemented by ASLAN Training
Impact of ASLAN Training on Sales and Revenue
After implementing ASLAN’s contact center sales training and sales management training, the global high-tech distributor experienced a significant transformation. The targeted selling skills development for customer service, inside sales, and tech support teams enhanced their ability to build stronger relationships with resellers and respond more effectively to customer needs. Inside sales reps, trained in consultative selling, better understood reseller requirements and positioned the company’s solutions more effectively.
Through ASLAN’s Reseller Education program and advanced sales training, resellers gained deeper insights into value-based selling, leading to stronger strategic partnerships. Additionally, the sales management training equipped leaders with the tools to coach and develop their teams, driving improved performance across the board. Overall, these efforts contributed to a dramatic increase in sales, customer satisfaction, and long-term partnerships, with an anticipated revenue growth of $25 million and an impressive ROI of 875%.
Ready to Drive Revenue Growth Like This Global Leader?
ASLAN offers specialized workshops, training, and solutions tailored to enhance contact center sales training, sales management training, and selling skills.
Our proven approach can help you build stronger relationships with clients, boost sales, and achieve impressive ROI.
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