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SALES TEAM TRAINING

Most Sales Teams Know What to Say. But Buyers Still Aren’t Listening.

That’s why we focus on the part of the sale most teams overlook, helping reps create receptivity before they ever make their case.

Serving Sales Teams in 25+ Industries

From pharma and finance to tech and manufacturing, we’ve helped sales organizations in 25+ industries overcome resistance, drive adoption, and deliver measurable results.

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What Happens When Reps Are Receptive, Confident, and Equipped

Get More Meetings with the Right People

22 x

Increase in number of meetings

Increase Prospect Receptiveness

365 %

Higher response and CTRs

Close More Deals

44 %

Average increase in rep performance

Be More Strategic, Eliminate Wasted Time

1.5

Months saved per year

Other-Centered® Approach

We don't teach manipulation tactics disguised as relationship building. We help your team genuinely make the customer's needs their priority.

Drop the Rope® Methodology

When customers feel the pull of a "sales tug of war," they pull back or bolt. We teach reps to eliminate pressure and convert unreceptive buyers.

Customized to Your Reality

Your sales challenges are unique. We don't deliver generic programs — we integrate our proven methodology into your existing processes, language, and sales approach.

Built for
Real-World Application

Our programs aren’t academic or theory-heavy. Reps learn through real scenarios, role plays, and practical tools they can use immediately.

Sustainment That Sticks

Training only works if it lasts. Our AI-powered tools and ongoing coaching ensure skills are reinforced, adopted, and measured over time.

It’s Not Just What We Teach.

It's how we help people learn to lead with trust.

ASLAN

Other-Centered® Approach
Drop the Rope® Methodology
Customized to Your Reality
Built for
Real-World Application
Sustainment That Sticks

We Believe Influence Starts with Service.

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We Customize Every Training for Your Particular Business.

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ALIGN | ALIGN | CUSTOMIZE

Your organization is unique. Your people are unique. You need a rep and leadership development plan that is built specifically for you. Pre-work will be assigned so that all leaders and reps come prepared to learn, having established baseline knowledge of our process, approach, terms, and more.

Time

  • In this part of the ASLAN process, we assess your organization’s current competencies and evaluate the desire for change.
  • After the assessment, we will customize the program to each unique role in your company.
  • Finally, we make it a high priority to ensure alignment with senior leadership and build a sustainment plan.

We Work With Leaders Who Are Responsible for Sales Performance and Team Development

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Sales leaders who need a better way to drive engagement and results

You’re under pressure to hit the number, but the old playbook isn’t working. We help your team shift how they sell, and give you a coaching framework that drives real change.

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L&D leaders who care about adoption and measurable outcomes

You don’t need another “great workshop.” You need a partner who helps you implement real behavior change — and delivers results you can take to the executive team.

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Inside sales and SDR managers battling burnout and resistance

Your reps face constant rejection. We help them cut through the noise and create receptivity, even with buyers who don’t want another sales call.

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Enablement professionals aligning tools, training, and real-world adoption

You’re building a system that works. We make sure training fits, reinforcing your sales process, syncing with your tech stack, and sticking with reps beyond the workshop.

You Can Deliver Our Programs in the Way That Works Best for Your Team

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Live, facilitator-led workshops at your location

Immersive, interactive training delivered at your location. Our facilitators bring decades of sales experience and create a high-energy, application-focused environment.

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Virtual training sessions with real-time coaching and feedback

The same powerful content delivered in digestible virtual sessions. Not webinars — true interactive workshops with breakouts, role plays, and real-time coaching.

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Train-the-trainer certification for your internal leaders

We certify your internal trainers to deliver our programs, giving you complete ownership and sustainability.

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AI-driven platform for real-world reinforcement and coaching

Equip reps with on-demand practice, practical tools, and coaching support to apply what they’ve learned when it matters most.

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A Top Sales Training Company

Consistently recognized as one of the top sales training companies by Selling Power Magazine.

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4.9 out of 5 Star Reviews
on Gartner Peer Insights

Real reviews from sales leaders who have implemented our programs.

"ASLAN has dramatically enhanced our sales performance by equipping our team with a customer-first mindset. The focus on understanding the customer's perspective has reshaped how our reps approach client interactions."

Healthcare Industry

VP of Sales

"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."

Technology Sector

Chief Revenue Officer

"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."

Financial Services

Sales Enablement Director

"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."

Manufacturing

Sales Director

FAQ

What makes ASLAN different from other sales training programs?

How do you measure success?

How long does implementation take?

Do you customize the content?

What are "Other-Centered" sales skills?

Finding the Right Sales Training Partner Isn’t Easy

Let’s talk through your goals, your team, and where you’re headed. No pitch. Just a conversation about what’s working, what’s not, and how we might help your reps win more.

Still deciding if ASLAN is a fit?
Watch this short video to hear answers to the most common questions leaders ask: how our approach works, what makes us different, and what to expect if we work together.

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